Kate Congyi Li
Strategy and Operations @ Stripe
-
Canada
Computer Software
SQL, Public Speaking, Microsoft Office, Event Planning, Microsoft Excel, PowerPoint, Chinese, Mandarin, Social Media, French, Project Management, Stata, Financial Planning, Marketing, Strategic Planning, Analytical Skills, Data Analysis, Leadership, Microsoft PowerPoint, SAP
Experience
Strategy and Operations
Stripe
Strategy and Operations
DoorDash
Toronto, Ontario, Canada
• Designed Restaurant Go-to-Market Strategy • Scaled onboarding operations for 200+ restaurants/month • Implemented data-driven strategies to increase revenue and market share
Product Marketing
Volmex Labs
Toronto, Ontario, Canada
As a part of the Creative Destruction Lab program at the University of Toronto Volmex is world’s first crypto volatility index
Mobile Product Strategy
CIBC
Greater Toronto Area, Canada
Product discovery and prioritization for the mobile banking app
International Growth Strategy
ByteDance
Beijing, China
For TikTok and more - User Growth - Competitive Strategy - Data Infrastructure
User Growth
TikTok
Advertising strategy and change management during iOS App Tracking Transparency transition
Assistant Marketing Manager, North America
IWC Schaffhausen
Greater New York City Area
- Developed and implemented marketing activities (paid & owned media and events) for +70 U.S. and Canadian retailers - Create digital marketing calendar and tactics for e-Commerce and boutiques - Lead social media strategy and account growth - Content Strategy and Production
Marketing Coordinator, North America
IWC Schaffhausen
Assistant Marketing Manager - IWC Schaffhausen, North America
Richemont
Greater New York City Area
Marketing Coordinator – IWC Schaffhausen, North America
Richemont
Greater New York City Area
Project Coordinator
Benefit Cosmetics
Shanghai City, China
- Organized +100 training sessions in 60 cities for 2.5K Sephora sales staff to increase awareness and sales for new product lines - Analyzed Sephora channel sales test data and supervisor reviews of 2.5K employees to drive growth - Developed sales training manual/customer service guideline for the +100 training sessions - Monitored and analyzed training budget to increase budget efficiency - Coordinated between Marketing, Sales, Training and HQ teams, ensuring effective cross-functional communication
Assistant to General Manager of China - Benefit Cosmetics
LVMH Perfumes & Cosmetics
Shanghai City, China
- Organized all logistics and vendors for a company global marketing conference for +50 global directors - Revised +150 pages of the brand strategy and marketing handbook, distributed to all employees in China
Education
Mount Holyoke College
Mathematics, International Relations
Double major in Mathematics and International Relations - President, Debate Society - Co-Chair, Asian Students Association - Secretary General, Five College Model United Nations
University of Toronto - Rotman School of Management
• Rotman Entrance Award • LINKs mentor for female undergraduate students at Rotman
Middlebury College
French Language and Literature
Cloverdale High School
Kate Congyi Li's Contact Information
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