Kate Carruth

• Optimizes affiliate channel to prioritize strong LTV/CAC performers and maximize ROI, strategizes with impactful content partners, and provides weekly reports to leadership team while scaling budget • Manages podcast channel and podcast agency while scaling program, testing a variety of shows and creative, and providing data-driven analyses on program performance • Collaborates closely with Creative Strategy, Data, and Brand teams to perform quarterly creative analyses and prepare performance reports for wider insights and trends

• Managed 15-20 creative projects weekly (ads, emails, merch, social posts, web) through Asana and Jira in conjunction with Director of Marketing Ops and VP of Brand + Marketing • Liaised with internal team and external creative partners to determine and maintain timelines, communicate feedback, and flag risks to complete projects • Scoped projects, circulates timelines, leads kick offs, and organizes weekly check-ins with key stakeholders to ensure all deadlines are met • Managed design team resourcing and briefing to produce creative assets and fulfill brand projects while copywriting / copyediting and maintaining partner relationships • Oversaw Marketing Coordinator hiring plan by writing job listings, screening applicants, synthesizing feedback, and facilitating new hire onboarding • Maintained team Notion hub to ensure simple copy accessibility for efficient processes

• Produced pitch decks for CEO’s by researching topics and diving into market trends, communicating style and layout needs to designers, and providing QC/QA • Coordinated closely with CEO’s to write critical web copy for two different websites and collaborated with design and dev teams to push live • Established the first official Seed Intern Program and organized hiring plan, created an onboarding process, and managed five interns throughout their 8-week internship

Collaborates with a team in Research Associate Denise Lello's lab as well as Gates Professor of Biological Sciences Steven Williams' lab to research primary literature, write and execute protocol, use RStudio and Excel for data analysis, interpret complex technical information, and communicate findings to colleagues and other scientists.

Greets all visitors to the Smith College Alumnae House, answers and transfers phone calls for an office with 70+ staff members, responsible for opening and closing the office as well as managing evening and weekend events in the office, and coordinates dinner and hotel reservations for high-profile guests

I met all academic and organizational deadlines to submit paperwork, developed a guide for study abroad students regarding tips and tricks for studying abroad, and organized all documentation for the entering class of study abroad students, such as academic registration, public transportation cards, and museum subscriptions. I used my French language skills to complete all of these tasks.

Worked with the Sustainable Lifestyles and Education team in the Consumption and Production Unit as a liaison with partners on projects and publications, organized a high-level event and online Instagram challenge (the Take Action Challenge) with social media influencers and governments, wrote a weekly newsletter featuring global sustainable lifestyles stories, assisted with marketing research, and managed all major administrative tasks, such as budgets and travel memos.

Wrote and edited educational materials for middle school-aged students on coastal restoration, synthesized data and cultural research to develop an interactive map to use for outreach, participated in weekly data monitoring for urchins and invasive algae with a team of scientists, organized community algae pulls to promote local stewardship, and assisted with social media management by providing content for posts and stories as well as expanding our followers count.

I attended Université Paris Diderot while I studied abroad during my junior year in Paris.