Kate Buttery

Elida Beauty Chief Marketing Officer UK, IRE, ANZ @ Elida Beauty

About

A passionate and creative chief marketing officer bringing 20 years of experience, leading diverse and talented teams. I truly believe that real consumer insight & deep data driven analysis of core brand challenges are at the heart of crafting disruptive campaigns and innovation, to deliver both short term growth and long term equity. I thrive on empowering teams across functions to find ways to give compelling brand stories the space to flourish and succeed.

Country

United Kingdom

City

London

Industry

Marketing & Advertising

Skill

Empathetic and resourceful team manager with experience of building & managing teams in pressurised environments, Strong track record in innovation delivery from concept to execution, Commitment to data driven tracking & ROI focus via new platforms and AI tech, Analytical and curious – experience in market & competitor analysis, and target audience segmentation to inform consumer journey planning, Extensive experience in creative brand identity/ positioning & campaign development enabling shareholder value creation , Strong commercial awareness in beauty product markets gained in management team for global FMCG company , Disciplined professional with strategic planning skills focused on growth in line with company vision, with experience of business turnarounds, Customer Insight, Integrated Marketing, Strategy, Marketing Strategy, Cross-functional Team Leadership, Marketing, Creative Direction, Product Development, Management, Business Planning, Sales, Retail, Market Planning