
kate anderson
communications manager
About
A highly competent communications professional with experience in working with private, public and third sector brands both in Wales and internationally.
united kingdom
newport
public relations and communications
social media, blogging, event management, press releases, research, public relations, copywriting, leadership, event planning, management, social networking, facebook, editing, journalism, publicity, creative writing, proofreading, creative problem solving, customer service, social media marketing, marketing communications, teamwork
Experience

account executive
cohesive

account executive
brighter comms
* Since February 2014, I have built up my skills in the following areas: * Client liaison including building up trust and a rapport with clients * Building up relationships with key journalists * Setting up and managing social media accounts * Writing social media strategies * Pitching feature ideas and opinion pieces to journalists * Successfully securing and managing ministerial visits * Writing interesting website and marketing copy * Writing industry award entries * Securing client coverage across key local, national and trade titles including The Times, Third Sector, Edge (ILM) magazine, Pharmaphorum, The Pharmaceutical Journal and Construction News * Compiling reports showcasing press coverage and digital analytics * Interviewing case studies on sensitive topics including adoption and domestic violence

account assistant
brighter comms
* Account assistant at an award-winning communications company working on clients ranging from not-for-profit organisations and third sector organisations to private companies * Working on social media campaigns for clients, including Facebook and Twitter * Blog and press release writing on behalf of clients * Event management and planning, including research and creating guest lists for events * Researching publications and obtaining forward features * General office administration * Providing invaluable support to the team

fundraising support assistant intern
oxfam
* Promote a selection of Oxfam's portfolio of fundraising events, including Live Below the Line 2013 within Wales * Produce tweets, blog posts and press releases in line with Oxfam's style * Coordinate local fundraising during emergency appeals * Recruit new Oxfam fundraising groups * Organise recruitment events across Wales * Build and manage relationships with individuals, groups, organisations and businesses * Research and develop new fundraising opportunities

work taster
petersens ltd.
* Wrote and produced draft media releases * Obtained information via contacts for media releases * Gained general admin experience * Improved writing abilities and learned to write in media release format * Researched clients and projects * Created a quarterly newsletter for a client

project co-ordinator
student volunteering cardiff
* Gained valuable leadership experience and improved my interpersonal skills managing over 30 volunteers in a busy homeless shelter in Cardiff City centre three times a week * Acquired invaluable problem solving experience and used my own creativity in order to solve problems that arose on the project * Involved teaching people who were homeless or vulnerably housed basic skills which increased their self-esteem and social confidence * Revolutionised the project to be more effective and incorporate different activities * Pioneered a blog and Facebook group * This creative approach to the project led the Volunteer Coordinator at the Centre to say that we were the best Project Co-ordinators the project had ever had

social secretary
cardiff award
* Organised and promoted various events throughout the year for the 180+ members of the Cardiff Award * Built professional relationships with local establishments * Had sole responsibility for the events I organised * This role involved extensive use of social media * Raised my awareness of cultural differences and diversity

cashier
silcocks leisure
* Worked in a number of different positions as my efforts and adaptability was recognised by the company director, who gave me roles with increased responsibility * Developed my commercial awareness with an insight into the day-to-day management of a business

communications manager
dŵr cymru welsh water
Communications manager for developer services and business customers

senior account manager
cohesive

account manager
cohesive
* Providing strategic counsel to clients to aid their PR and marketing campaigns * Communicating effectively with a range of stakeholders * Developing interesting copy and content aimed at specific audiences, including blog posts, research reports, surveys, press releases, videos, white papers, brochures, thought leadership articles, social media content, infographics and podcasts * Proactively shaping and coming up with new ideas for both regular communications plans and specific campaigns * Managing sensitive situations and crisis communications when necessary * Building relationships with key national and trade media, analysts and other influencers * Setting and agreeing objectives, key KPIs with clients and regularly evaluating campaign effectiveness * Managing events including press events and media tours * Integrating key communications campaigns with wider marketing initiatives

senior account executive
cohesive
* We are agent provocateurs, helping ambitious technology upstarts challenge the status quo with powerful and engaging marketing and public relations. Whether it's online or offline, outbound or inbound, digital or social, content or conversation we have what it takes to engage, influence and captivate your market.Taking you to market * Influence – Public Relations, media and analyst relations & advocacy * Attract - Content creation, campaign development & social networking * Target - Web, email, direct marketing & lead generationFoundations for success * Formulate - Market research, positioning, insights & strategy development * Articulate - Proposition(s) development & market captivation planning * Automate - Marketing operations consultancyKeep your ear to the ground with our news and views on all things disruptive and captivating at www.wearecohesive.com or by following us on twitter at @wearecohesiveFind out more about how we can help you captivate your market by contacting Mark Waite or Andy Williams at disrupt@wearecohesive.com
Education
cardiff university / prifysgol caerdydd
english literature
kgv college
greenbank high school
kate anderson's Contact Information
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