Kate V.

Brand Strategy & Formulation • Spearheaded the full-lifecycle development of a new beauty brand from initial concept to market-ready product. • Conducted deep-dive consumer research for the Indian market to align product performance and aesthetics with regional preferences and environmental factors. • Directed seasonal product roadmaps by tracking global trends in color stories and advanced active formulations, ensuring a competitive edge in the fast-paced beauty space. Supply Chain & Operational Strategy • Built and vetted a robust roster of manufacturing partners across Asia, negotiating terms and capabilities to support diverse product categories. • Authored and implemented the foundational SOPs for the Product Development and Quality Control departments, streamlining the workflow from sampling to mass production. Strategic Growth & Compliance • Utilized market and trend data to define shade range strategies, specifically optimizing for inclusivity and profitability within target market’s skin tone segments. • Managed the end-to-end sampling and testing process with a "Global-First" mindset, ensuring all formulations and packaging meet rigorous international standards for future multi-region expansion. • Conducted rigorous physicochemical and sensory evaluations on all prototypes to maintain high quality-assurance standards prior to market launch.