Ekaterina Vdovina

Public Relations Specialist @ Dodo Brands

About

Global PR Manager with 4+ years of experience in tech, culture, and innovation. I help companies tell stories that scale — across media, markets, and industries. I pitch and prep speakers for global conferences — from Korea to Mexico — helping them deliver standout talks that resonate. I submit projects to top-tier awards (Cannes Lions, Eventex, D&AD, and more) and build comms strategies that consistently land high-impact media coverage. I’m also the one who brings order to chaos: streamlining PR workflows, building scalable systems, and automating where it matters — so teams move faster, smarter, and with clarity. Strong in international B2B comms, narrative building, speaker strategy.

Country

City

Russia

Industry

Entertainment

Skill

Strategic Public Relations Planning, Media Advisory, International Relations, Strategic Communications, International Communication, Crisis Management, English, Presentations, Brand Management, Creative Writing, Coaching & Mentoring, Public Relations, Corporate Sustainability, Sustainability Strategy, Adobe InDesign, Photo Retouching

Experience

Public Relations Specialist

Dodo Brands

2025-12 - Present · 10 mos

- Lead international PR for Dodo Brands with a focus on franchising and market expansion - Build global brand awareness for Dodo Pizza and Drinkit across priority markets - Work closely with Franchise Sales & Marketing to support master franchisee attraction

Public Relations Specialist

Sila Sveta

2024-2 - 2025-2 · 1 yr 1 mo

- Led international PR and external communications for an international multimedia production studio. - Pitched, curated and coached studio speakers for 22+ major events (Saudi Event Show, XP Music Futures, Skolkovo School, Intervals, OFFMX, and more). Represented the studio at G-Artience Week in South Korea, replacing an AI-artist speaker and winning the Grand Prix. - Secured 40+ media publications across Russia, Europe, and MENA. - Managed award submissions to Cannes Lions, Eventex, Telly, darc awards — raising brand prestige across creative and B2B markets. - Launched and ran the studio’s WeChat channel from scratch — published 25+ pieces, built a 4,000+ follower base, and drove targeted outreach to Chinese partners. - Developed studio pitch decks, tailored international outreach campaigns, and drove 76% email open rates across cold and internal campaigns. - Set up internal PR systems: case study templates, and workflow documentation to scale the team’s efficiency.

Public Relations Specialist

ONY

2021-8 - 2024-2 · 2 yrs 7 mos

Moscow City, Russia

- Developed ONY’s social media presence (Telegram, Instagram), boosting visibility and engagement (ERR 92.5%). - Published expert content on industry platforms, reinforcing ONY’s thought leadership. - Produced and submitted cases for major industry awards: ADCR, Awwwards, Red Dot, Tagline, MIXX, FWA — contributing to 90 wins and shortlist placements. - Organized 3 high-profile events for the clients. - Curated ONY’s career page and refined brand tone of voice to reflect internal culture and values. - Integrated PR, SMM, and internal comms into one system, driving more consistent brand narratives.

Education

Hanze

International Communications

2019-9 - 2021-3 · 1 yr 7 mos

Courses: Strategic Corporate Communication, Intercultural Communication, Strategic Brand Management, Digital Communication & Online Media Analytics, Issues and Crisis Communication, Personal Leadership, Sustainable Communication & Behavioral Analytics, Communication and Behavior, Intercultural Facilitation

Public Relations, Advertising, and Applied Communication

2014-9 - 2018-7 · 3 yrs 11 mos

Courses: PR GR HR Advertising texts PR texts Communication Design and Infographics SMM promotion Culture of speech Fundamentals of Online Journalism Fundamentals of TV journalism