Ekaterina Rozhkova

• Designing a new visualization strategy using Tableau to communicate critical data insights to hotel teams. • Spearheading the transformation of monthly performance reports by implementing advanced data visualization techniques and interactive dashboards. • Developing a comprehensive framework for seamless adoption of the revamped reporting format across hotel teams.

• Managed the document flow and coordinated the signing of contracts and agreements, also filled in and coordinated with clients the forms of product introduction, price specifications, and promotions. • Took an active part in the implementation of the Salesforce program to work with customers of the HoReCa channel for the development ‘picture of success’ strategy for the company. • Analyzed sell-out data from distributors throughout Russia of the HoReCa channel and provided reports for the sales team. • Implemented a Gantt Chart in the work of the team to track the tasks assigned to colleagues.

• Conducted efficiency analysis in terms of sales dynamics, promotion effectiveness, and product availability. • Created a new unified form for collecting information on monitoring planogram performance indicators in retail outlets, the process began to take 30 minutes faster.

• Collected analytical data, conducted price monitoring and competitor analysis; • Worked with company’s internal reports, and provided information on sales indicators at the request of managers; • Helped with the organization of internal events for the company’s employees and business trips.

• Studied imported banana chips (who is the manufacturer, packaging, characteristics, advantages, etc.) and customs statistics on the import of banana chips from different countries to Russia (who is the exporter, which companies import, in what quantity, where they are located, who deals with procurement issues, etc.); • Presented my research report to an Indian company that produces banana chips and wanted to export to Russia.

• Conducted market analysis of transport services in Russia and the EU, after analyzing the market, I identified potential forwarders for the company and corresponded with them, as a result, the company entered into contracts with two new forwarders. • Collected documents for due diligence, created additional agreements with current forwarders.

Courses: • Machine Learning • Agile Project Management • Business in North America

Being a student of the Faculty of International Business and Management at National Research University Higher School of Economics has significantly influenced my leadership skills, networking and teamworking skills. • Member of the student sports club "Northern Raven", organized student sports events; • Volunteer in The Sixth Annual International Scientific and Practical Conference "Education and World Cities - 2019: New Horizons of University Reputation".

Exchange program