kate linnihan

Small list management & brokerage company specializing in IT lists. Part time position assisting Marketing Director in all aspects of marketing including web site maintenance, email campaigns, direct mail pieces, data card maintenance and trade show materials. Helped launch new database product (Definitive Database) including design & production of brochures, folders, info sheets, web site etc. Helped with web site redesign for L.I.S.T.

Managed monthly remarketing email program for over 20 book clubs including Book-of-the-Month Club & Doubleday Book Club. Initiated extensive A/B testing program for each book club that included testing of offers, copy, creative, headlines and calls to action.

Marketing manager for expanding kosher grocery store with 2 current locations. Primary responsibilities include creating the weekly newspaper ad for both store locations as well as designing and deploying weekly emails and emails for in-store special events or featured sales. Other duties include designing and creating special in-store handouts, signage, recipe cards and a yearly 8 page newspaper insert for Passover sales.

Manage email marketing program for New York area specialty retailer including planning, concept creation, scheduling and reporting for 20-25 campaigns per month. Responsible for multi-channel approach coordinating email program with catalogs, advertising and in-store promotions to ensure consistent customer experience. Assisted with Search Engine Marketing and Affiliate Marketing programs.

Worked within the Brand Building division advising clients on building websites that would most effectively achieve their marketing objectives. Helped clients choose optimal mix of website features through the use of information design, interface design, general graphic design and user ethnography techniques. Gathered and documented project requirements and client business rules through use cases, client questionnaires, and client interviews

Managed a broad range of marketing projects for management consulting firm including marketing collateral, company newsletter, and presentation graphics encompassing skills in graphic design, copywriting and database design. Created and maintained archive of marketing materials and consulting tools frequently used by consultants.

Email Marketing Manager for Kosher.com, an online kosher supermarket and Joy of Kosher, a corresponding kosher food blog where I was responsible for all aspects of their email marketing program including campaign planning, design concepts and creative production, execution, analysis and reporting. Initiated and completed a search for a new ESP resulting in improved workflow and more user-friendly deployment process. Upgraded the design of emails resulting in increased sales. Initiated use of Welcome Series and Preference Center for new sign-ups. Created reporting system to track results using Google Analytics.