Kate Liang

• Support global e-commerce deployment and partnership to drive business growth. • Drove key areas including global ranging, product roadmap prioritization, product marketing, go-to-market and launch planning. • Experienced in digital marketing, blogging, social media and influencer seeding program. • Created collateral to promote new product features, technologies and applications. • Owned the product life cycle phases from concept to product definition and planning. • Drove the extended teams to hit aggressive product milestones throughout the planning stages. • Led cross-functionally with design, engineering, sales & marketing, legal, finance, corporate communications, Supply Chain operations and more in an agile environment in multiple time-zones, to bring the innovative products that customers love to the market. • Teamed up with Beats Acoustic, SW and brand Marketing to sell through over 55Mu smartphones with Beats Audio since Q4 2011.

• Responsible for NPI engineering build requirements per Apple manufacturing team. • Contributed in a high-paced, fast-changing work environment to deliver over 90M units of iPhones.

• Responsible for OEM Exporting business segment in Automotive Lighting.

• Philips Optical Storage • Responsible for new product design-in. • Worked closely with engineering team to lead through the new product development, strategy, plans, and customer requirements process to drive efficiencies and streamline workflow. • Contributed TS to 5,000K pcs ODDs and €140M EUR annually