kate jones

Manage global marketing campaigns and content development for the Fusion Middleware and Java curriculum. Support regional sales channels with collateral, sales tools and creation of technical content used to generate leads. Integrate training and certification content into corporate campaigns, community sites and social media channels to drive incremental web traffic and sales leads.

Manage global marketing programs and campaigns to drive direct training and certification sales worldwide. Work with globally distributed teams to implement integrated marketing campaigns that include online advertising, eMail, telemarketing, social media and search engine optimization in more than 10 languages to over 50 countries. Deploy and support quarterly programs and promotions for direct and indirect channels with a 20:1 average ROI and above industry-average eCampaign response rates. Implemented new processes for global e-campaign execution and collateral development which reduced production costs by over 50%.

Responsible for team managing customer life-cycle and loyalty programs. Accountable for meeting aggressive churn reduction goals within a limited variable cost and marketing budget. Analyzed trends in budget and customer behavior to set strategy and manage implementation of various segmentation-based customer campaigns aimed at retaining highest value/highest risk subscribers. Executed all elements of a campaign including promotion development, targeting, messaging and measurement. Led large cross-organizational teams to achieve and exceed objectives, including the creation and implementation of the first-ever customer loyalty platform.

Developed and drove execution of overall go-to-market strategy for the small business segment. Coordinated strategy and messaging direction for television, print and radio mass media working closely with advertising agencies. Managed retention and loyalty campaigns utilizing direct mail, e-mail and telemarketing to achieve revenue objectives and address gaps. Owned positioning for Small Business product suite and solution bundles used in sales kits and on website. Designed one-to-one programs around segmentation and competitive environments to improve overall results. Refined strategy and campaigns to ensure ongoing success through extensive campaign testing, analysis and research.

Provided sales support and managed quarterly marketing programs and events for enterprise sales teams and partner channels. Designed campaigns to drive incremental revenue through coordinated incentives, promotions, collateral and direct mail. Responsible for product messaging used in sales tools, customer resources and on website for multiple products. Oversaw affinity marketing program for Fortune 1000 subsidiaries generating over $1M in new revenue. Managed co-marketing campaigns with other service providers and organized large-scale events for executive-level prospects.

* Led team responsible for execution of demand generation campaigns for Oracle’s education division in North America and Latin America supporting 200-person sales team. * Aligned with sales management to build regional marketing plans that will support transactional sales goals and build pipeline. * Executed marketing campaigns and content marketing strategy based on buyer personas and journeys using Eloqua and other Oracle marketing automation tools. * Oversaw Oracle University’s presence at corporate and user group events to drive brand awareness and qualified leads for sales. Managed delivery of pre-conference training event at Oracle OpenWorld for direct revenue contribution of $200K+.

* Manage marcom team creating and delivering all multi-channel demand generation campaigns for enterprises with 1000+ employees * Develop campaign strategy and content assets to build awareness and pipeline for full CenturyLink portfolio of network, cloud and service offerings. * Manage integrated marketing campaigns to promote content utilizing digital advertising, content syndication, events, paid media, email via Marketo automation, and targeted ABM tactics across the buyer’s journey. * Driving the CenturyLink social media strategy for Enterprise market with a focus on increasing growth and engagement. * Implementing program and process changes to streamline delivery, improve campaign analysis and measurement to evaluate impact and shape future strategy.