Kate Hilzinger

Eli Lilly's Connected Care & Insulins Portfolio

Brands: Eli Lilly (Olumiant, Verzenio), Pfizer Oncology (Xalkori, Vizimpro, Lorbrena/Lorviqua), Walgreens (Specialty Pharmacy), Ad Council (Prediabetes Campaign 2020)

I worked closely with clients to design messaging and tell a story that spoke directly to each target audience – and differentiated each brand's voice from the crowd. I curated content and posts for the agency’s social media presence, and strove to write differentiating content designed to educate and inform others in the industry.

I built and fostered relationships with new and existing clients – guiding decisions and interpreting requests to ensure a seamless workflow, fewer headaches and clients who keep coming back. I helped lead our proprietary brand positioning and personality workshops, and aided clients in building their overarching marketing strategies.

Stephan Partners bookends branding and digital marketing to build business for clients. I provided support in client relations to help build new relationships and opportunities on the web, and to deliver customer engagement, sales, and ROI. Corporate clients include: Time Warner, MTV Networks, Clinique, The WSJ Digital Network, MCEnergy, PBS Thirteen, Smithsonian Magazine, NYU Langone Medical Center, Orlando CVB, Spectrum Resorts, and the Reed Group.

How businesses brand and sell to other businesses has undergone significant change with the growth of social media – the first meeting is now not a meeting at all, but a prospect looking at a member of a company's leadership or sales team on social media. Watermelon Social was founded to leverage this change. I managed the company's online presence on Facebook, Twitter, and LinkedIn to help solidify connections, attract new clients, and enhance the company's brand. I kept the client database up to date with all relevant information, and conducted copyediting and proofreading on all outgoing client content. Personal branding clients included senior professionals, corporate teams, and professional athletes.

Strand Books is one of the largest independent bookstores in the US – and NYC's legendary home of 18 miles of new, used, and rare books. In my position, I served a wide range of customers, dealt with inquiries, and identified customer needs. I offered customers advice and book recommendations with up-to-date knowledge of current titles and bestseller lists. I also aided in set-up, tech support, and in-store promotions for events such as book signings and readings.

In my role at the SSMU, I managed all of the marketing activities for Gerts Bar – the on-campus home for student activities and clubs. I focused on creating content that would encourage attendance at events, wrote copy for all social media channels, and expanded our social influence on Twitter, Instagram, and Facebook (to 6,000+ followers). I also handled all of the graphic design for promotional materials, and interfaced with assorted media outlets both on and off campus. I greatly increased the quantity of external and student group bookings from roughly 2 to 12 per week by improving booking procedures, simplifying scheduling, streamlining event contracts, and standardizing processes. I created a series of original in-house events and increased revenue significantly by helping to launch a food operation. I managed a staff of roughly 40 student and full-time employees – creating schedules, handling employee complaints, and making hiring decisions in conjunction with other team members