Kate Fedena (Becker)

Oversaw the recruitment, staffing and development of the Project Management function within the overall CMO. Grew team from two (2) Project Managers to 10 and developed the structure of support for the department based on business needs. Responsible for spearheading inter-departmental communication and overseeing the flawless execution of all projects and campaigns within the Global CMO. Instrumental in proactively identifying and addressing potential issues that may impact project timelines.

Managed global initiatives including scheduling and workflow across Marketing Department print advertising disciplines for integrated marketing projects. • Led 360 Project Management for Luxottica (sun and eye) Licensed Partner, New Store Opening, Special Occasions Campaign and other campaigns as needed. • Oversaw the timely coordination of efforts for all interdisciplinary Marketing teams in response to Project Briefs issued by Brand Management at the central level and seven global regions. Evaluate scope of each project requested to determine schedule guidelines. • Created and distributed multimedia Production Schedules for all advertising, including magazine, newspaper, paid outdoor seasonal rotations, interior and exterior store duratrans seasonal rotations, store and hoardings, new store opening campaigns, and pop-up stores. • Communicated directly with the regional offices to obtain information, clarification and/or specifications for all projects. • Managed issues and eliminated obstacles that could affect the final delivery deadline of projects. Initiated meetings with colleagues to troubleshoot a range of issues. Managed the online ad-serving vendor to ensure on-time live dates for online projects. • Partnered with TCO internal Procurement team to initiate a Global RFP for Magazine and Newspaper Adaption Services and recommended a new supplier on the RFP along with existing suppliers. Ensured RFP included the correct scope of work and requirements resulting in cost savings of over $610K from the new supplier contract. • Managed and developed two Project Management Coordinator by providing coaching on problems and issues that arose and to identify areas of process improvements to ensure on time project delivery. Provided ongoing feedback, and development of direct reports. • Led the onboarding of the Global Marketing Offices to the WRIKE Platform,

Managed a team of four (4) Account Managers and five (5) Studio Designers to facilitate Burberry America’s and P&G Press, OOH, and POS production needs. Worked on site at Burberry on weekly basis to build the client relationship and help grow the business. Managed budgets and met revenue goals for Clients and the Business Director.

Responsible for the brands under the beauty and fragrance business of Procter and Gamble Prestige for the United States, Canada, Mexico, and The Americas. Oversaw the production of point of sale, media, and digital artwork for the Dolce and Gabbana Makeup and Fragrances as well as Gucci fragrances and SKii Skin Care. I was promoted to Account Director in September of 2013.

Managed and coordinated trafficking of Bloomingdale's catalog direct mail pieces from concept to mailing. Created and maintained production schedules, purchase orders and budgets. Developed pagination and layout recommendations for merchants. Maintained database to include media plans and related costs. • Collaborate with external creative agencies and developed alternatives with specialty printers when events orprograms change midstream.

Developed global visual strategies for in-store collateral, fixtures, props, and product enhancements and communicate them to International Wholesale Division. Approved creative layouts to meet deadlines for international product calendars and instore marketing enhancements. • Managed brand guideline to ensure all international retail channels were aligned with brand strategies and achieving global brand objectives. Ensured all projects were within pre-determined budget.

Oversaw development and distribution of seasonal key item sign packages for over 3,000 doors; collaborated and partnered with Merchandising, Sales, Advertising, Creative Design and Retailers to implement visual campaigns for brand support. • Developed collateral packages for all special corporate projects, launches, pre-launches, previews, and product specific enhancement packages; managed the $4M visual budget over the annual fiscal year. • Managed and implemented the $1M custom image rollout and installation twice a year for over 500 doors including the following categories: Missy Sportswear, TH Woman, Petties, H Hilfiger, Swim, Handbags, Intimates and Jewelry. • Liaison with Store Design and Store Planning on new fixture programs, new shops, and visual maintenance. Partnered with Regional Visual Managers to process all visual request and callouts from the field with concentration on the top 200 doors to preserve and upgrade shop standards. • Promoted from Visual Communications Coordinator in 2003. • Promoted from Assistant in Retail Planning Division in 2001.

Study Abroad in Paris, France;