Kate Egan
Chief of Staff, Marketing & Communications @ Northwell Health
United States
New York City Metropolitan Area
Marketing & Advertising
Production, Advertising Production, Production Management, Mobile Application Development, Digital Strategy, Account Management, Media Buying, Web Strategy, Creative Campaign Development, Client Services, Media Planning, Agency Relationship Management, Brand Strategy, Brand Management, Project Management, Strategic Partnerships, Brand Storytelling, Social Media, Event Planning, Advertising
Experience

Head of Studio, Northwell Studios
Northwell Studios is dedicated to using storytelling and entertainment to humanize healthcare, spark meaningful social dialogue, and strengthen the Northwell brand. We share the health system’s mission of providing better health care for all through world-class, patient-centric care. By partnering with entertainment industry leaders, we bring complex, often taboo stories to life by breaking boundaries and expanding the role of healthcare storytelling beyond conventional expectations. Leveraging Northwell Health’s 19 million square feet of clinical and retail space as our "studio," we lift the curtain to give consumers a behind-the-scenes look at healthcare in action - both from the patient’s perspective and through the eyes of those who provide care. Our productions reach millions of viewers worldwide, an impact traditional marketing alone cannot achieve. They also serve as a source of pride for Northwell’s team members, allowing them to see their work recognized and celebrated. Studio initiatives include: - Lenox Hill (Netflix) - The First Wave (National Geographic) - Emergency NYC (Netflix) - One South (HBO)

Senior Brand Manager
New York, United States
- Lead brand advertising and entertainment efforts for Northwell Health, New York's largest healthcare provider and private employer - Lead ongoing partnership with creative agency of record to develop our brand advertising from strategic development through to launch - Lead the development of a sonic brand strategy - Developed the strategic roadmap for our entertainment efforts and negotiated a development deal, making Northwell a category and industry leader in brand entertainment - Founded and launched Northwell Studios - Led partnership with production companies and streamers to develop and launch Emergency NYC on Netflix & One South: Portrait of a Psych Unit on HBO - Developed, launched and continue to nurture our brand platform, Raise Health
Kate Egan's Contact Information
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