kate cushmore

About

Account Executive at GMR Marketing for Comcast University & Sports Campaigns

Country

united states

City

philadelphia

Industry

media production

Skill

event planning, marketing communications, social media, marketing, social networking, corporate communications, negotiation, adobe creative suite, editing, copywriting, advertising, analysis, social media marketing, sales, press releases, newsletters

Experience

marketing manager, brand marketing

comcast

account supervisor - sports, university and xfinity on campus marketing for comcast

gmr marketing

2014-10 - Present · 12 yrs

* Provide subject matter expertise to internal/external creative teams, as well as, the Marketing Communications team at Corporate * Work with creative teams while leading development of marketing efforts around new products and features in order to drive sales’ objectives * Collaborate with strategic development team and provide strategic insight to align with business needs * Direct contact to secure approvals on creative assets from sports teams and network partners * Successfully manages multi-million dollar budget

creative services specialist

einstein healthcare network

2011-10 - 2013-6 · 1 yr 9 mos

* Worked with marketing manager, marketing specialists and social media manager to prepare project plans * Managed designers, writers & print vendors on projects * assisted in editing process & communicated revisions to agency/designer * Verified brand standard compliance * maintained asset management system * Collaborated with media buyers/planners on advertising schedules * reviewed contracts and insertion orders

video production coordinator

center city film & video

2010-12 - 2011-11 · 1 yr

* Worked directly with Comcast client; Created airing schedule for 5 main Comcast OnDemand shows for 30 local markets * Collaborated with local Comcast cable offices to ensure proper content airing schedules

assistant sales planner

center city film & video

2010-9 - 2010-12 · 4 mos

* Assisted with forecasting for upcoming airing by evaluating usage through compiled database * Analyzed current network data; compiled into spreadsheets & organized reports

account executive for comcast university and sports marketing

gmr marketing

2013-7 - 2014-9 · 1 yr 3 mos

* Supported Comcast Corporate marketing efforts across various campaigns and new product launches * Assisted Account Supervisor with corporate-led initiatives; collaborate with strategic development team * Worked with corporate and divisional teams and other agency creative teams to manage timelines and deliverables * Ensured all creative communication, to both the field and corporate, properly align in strategy, messaging and brand visual identity