
kate campbell
digital channel specialist
About
I am passionate about a great range of things, from my health and fitness, to music, cooking and my marketing career. Common throughout everything I do is my commitment to work to the best of my ability. Having spent the last 8 years developing my skills in marketing roles across a number of different IT focused companies, I am conditioned to working in a fast-paced and rapidly evolving environment, where multi-tasking is a way of life. I am adept at working on a wide range of marketing campaigns, with particular focus on demand-generation, nurture campaigns, events and channel marketing. Specialities Include: - Marketing project management and campaign coordination across regional and global teams - Design, build and long-term management and reporting for multi-tactic campaigns, with particular focus on nurture campaigns - Marketing campaign analytics, KPI tracking and detailed reporting - Marketing automation system build, design, management and consulting - Events planning, coordination and management
australia
melbourne
marketing and advertising
email marketing, direct marketing, digital marketing, marketing automation, b2b marketing, multi channel marketing, salesforce.com, strategy, marketing communications, crm, integrated marketing, eloqua, demand generation, marketing, project management, management, marketing strategy, customer relationship management, campaign strategy development
Experience

marketing automation campaign manager
astadia
Responsible for the development, deployment and measurement of marketing campaigns for various high profile clients using marketing automation systems including Oracle’s Eloqua platform. Overseeing the production of demand generation campaigns using email marketing, lead scoring and lead nurturing, including integration with Salesforce.com and other CRM systems, to enable the seamless delivery of qualified leads to the sales team.

rural banking assistant
asb bank
Provided the rural bank managers with extensive support across various areas of financial management. Responsibilities included the creation of new loan contracts and changes to existing loans, reviewing balance sheets and profit and loss statements, as well as assisting clients with daily management of finances through electronic, telephone and face-to-face communications.
marketing operations specialist
green hat
Supporting campaign managers and account directors with campaign execution and reporting for complex nurture marketing programs (upper funnel marketing) using marketing automation systems. This included database build, overall program maintenance, setup and sending of large-scale emails, newsletters, microsites, surveys and contribution to program analysis.

campaign project manager
avanade
Supporting the Global Programs and Campaigns marketing team who oversee the full lifecycle of marketing campaigns across regions/areas and service lines at Avanade. Responsibilities include project management at all stages of the campaign lifecycle, including: Campaign planning and messaging creation, budget management, creative asset and collateral development working with in-house teams and external agencies, social media engagement, digital marketing, and overall co-ordination across functional and cross-level teams internationally.

marketing consultant
pepper marketing
Direct marketing agency focused on marketing tools and technology, innovation and excellence in customer service to deliver true sales and marketing integration. We can advise, guide, develop and execute in a strategic relationship with you or work tactically to support with specific marketing activity.

marketing communications coordinator
looksoftware
Responsible for supporting and developing brand strategies by coordinating the design, development, production and dissemination of marketing and communications materials, including: Online advertisements, website updates and maintenance, email campaigns and newsletters, product brochures, case studies and events coordination.
digital channel specialist
gsk

marketing manager
rhipe
rhipe are the Cloud Channel Company. We provide licensing, business development and knowledge services that support services providers, system integrators and software vendors accelerate the adoption of the cloud by end customers. The Marketing Manager plays a key role in the strategy, design and execution of rhipe's marketing and communications tactics and activities across a number of continents around the world. As an owner of key partner relationships for rhipe, this role works closely with partners and internal teams to craft and deliver transformative through-partner-marketing strategies to drive revenue, share and satisfaction across our partner base.
Education
monash university
marketing
kate campbell's Contact Information
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