Kate Allison (formerly Nunn)

Part on the UK Senior Leadership team reporting into Global Head Office. Responsible for leading the UK Marketing team and our vision to treble our NS growth over 4 years. Turning ideas into exciting global brand opportunities that consumers love, shoppers buy and retailers stock. Managing a multi dairy category portfolio by leading and deploying a strong brand growth strategy and successfully launching innovation into the market place. • Building and owning the UK growth vision to deliver x4 NS growth within 4 years. • Growing our mature and emerging brands through penetration, focussing on driving mental and physical availability across our portfolio. • Product marketing and lifecycle management. Including portfolio rationalisation, focussing on profit driving channels and SKUs • Customer & Channel Marketing Planning • Pricing strategy & BREXIT impact scenario planning • Clear Sustainability & CSR roadmap through our consumer products, supply chain & sustainable farming & sourcing. • Driving licensing partnership agreements with Universal Studios & the Merlin Group globally. • Full UK A&P budget responsibility. • Managing a multidiscipline marketing department, from digital, shopper marketing through to traditional brand building and NPD pipeline building

Responsible for continuing to grow the no 1 flavoured milk drink in the UK by turning ideas into exciting global brand opportunities that consumers love, shoppers buy and retailers stock. Leading and deploying a strategy, pipeline development, managing a portfolio and successfully launching innovation into the market place. Key Responsibilities: • Driving a 3-5 year innovation pipeline for YAZOO driven by climate, consumer, category and customer trends. • Understanding consumer insights to deliver key brand decisions. • Successfully launching and evaluating a ‘no added sugar and no artificial sweeteners’ product proposition with innovative technology into a new target consumer and shopper. • Developing ATL & BTL big idea creation and activation campaigns. • Driving licensing partnership agreements with Universal Studios & the Merlin Group. • Full budget responsibility. • Developing marketing team and function through supportive, learning and growth focussed leadership style.

• Led 2018 UK vision strategy. Identified growth leavers and influenced Director stakeholder buy-ins, both in UK and globally. Led my team to develop, launch and evaluate new product pipelines and brands into the market. • Built cross functional relationships and teams, from technical to manufacturing and finance. Built business cases and clear strategic direction, founded in consumer, category and environmental insights. • Commercialised new product development concepts, supporting both retailers & Friesland Campina’s growth ambitions. • Developed brand identities and campaigns. • Leading celebrity endorsements, talent negotiation and management for Holly Willoughby. • Spearheaded ‘Building winning teams’. Responsible for nurturing talent within the marketing community.

Interim Shopper Marketing Manager, responsible for implementing a shopper activation team and supporting the business drive for leading shopper thinking, insights and creative. Pioneering the strategic thinking and implementation of best in class channel strategies, pack and promotional strategies across key retailers.

Leading the shopper marketing strategy and working collaboratively across functions, to identify and exploit opportunities to engage shoppers & drive sales. Developing winning TTL brand campaigns and leading their execution via the Activation team. Key Responsibilities: • Working cross functionally at a local and global level to drive the successful launch of innovation into the UK market. From brand renovation, line extensions through to pack/product innovation. • Developing shopper strategy across channel for the largest category, gum. • Influencing at senior management levels, both locally and globally. • Setting the benchmark for outstanding cross channel in-store execution and consistency in creative, by developing POS toolkits for in-store execution, leveraging detailed understanding of retailer requirements and guidelines. Briefing activation team in producing and deploying the toolkits created and delivering all creative for trade and retail POS in line with go-to-market deadlines. • Support the in-store Customer Activation Specialists in the creation of customer specific overlays. • Work with Category and National Account Managers to create sell in presentations and develop strong trade communication strategies to drive retailer engagement. • Attending customer meetings across all channels to sell in brand and activation plans. • Stakeholder management and budget ownership.

Epoch design are a highly recommended creative agency, who are experts in packaging, in-store and online. Employed to generate, nurture and retain new client opportunities for the agency. Account Directing across a number of Global FMCG multi-brands. Supporting strategy across brand, shopper marketing, category, innovation and customer marketing teams on a number of creative omni-channel campaigns. Key Responsibilities: • Understanding and identifying brand challenges by dissecting, distilling and comprehending insights from the market, real world, brand, retail, competitors and consumers. Using these insights to inform creatively intelligent campaigns across omni-channels. Working with the client to set realistic KPIs and ensure an ROI is achieved and regularly reported. • Co-created brand marketing plans and generating ideation sessions to support innovation pipelines. • Created and successfully implemented, in store/on trade/ online activations, packaging (including augmented reality onpack), experiential, trade communications and sales engagement campaigns. • Brand Guardian, briefing each creative, digital and media department effectively to ensure brand consistency and relevant creative communications, including project and budget management. • Stakeholder alignment between brand, shopper, category and marketing teams to ensure all campaigns were effective for local market and commercial objectives. • Growth strategy, identify areas of growth, new business and expanding agency service offer. • Creating and running key educational workshops to all agency employees on shopper marketing, path to purchase model and use of digital in-store. • Campaign budget ownership.

Initially employed as Marketing Manager at Clifton Cowley Group. An innovations company designed to get technological inventions into market. Implementing sales and marketing structure into 4 companies within the Group, which successful led to a promotion within the first 6 months to Marketing Director in recognition of achievements. Designed and employed sales structures and marketing strategies for a further 6 companies within the Group, delivering significant sales revenue growth. Offered an Account Director opportunity in the Full Service Advertising Agency, owned by the Group. Managed all marketing campaigns for FMCG brands. Responsibilities spanned from creative conception through to media planning, buying and digital marketing campaign creation. Key Responsibilities: • Planned, implemented and managed the media, creative and digital campaigns for FMCG brands. • Project managing these omni channel campaigns from concept to completion. • Reporting and analysis of integrated advertising campaigns ensuring performance was inline with budget and KPIs. • Developed clear marketing and sales strategies across the 10 companies within the Group. • Created and implemented a telesales division, focussing on generating new business opportunities for the Group. Supported by an extensive sales training programme. • Brand Guardian across each business, briefing each creative, digital and media department effectively to ensure brand consistency and relevant creative communications, including project and budget management. • Monthly reporting and analysis of performance KPIs to the Board of Directors. • Stakeholder management.

Originally joined Yell as an Undergraduate, working across key marketing functions. A good understanding of the marketing focus and a desire to work within the successful sales force created my passion and determination for a career within Yell’s field sales. To progress within the company I moved from Reading, to Birmingham and then Bristol, where I successfully worked my way up through telesales into field sales and enjoyed a long and triumphant career helping SMEs grow through advising the best Yell marketing solutions for their business. Achieved ‘Top Performer’ for 3 consecutive years throughout my 5 years in sales.

Marketing BA hons