Katarzyna Jakubowska

Strategic Community Manager @ appliedAI Institute for Europe gGmbH

About

I'm a strategic marketer who thrives on creating order from chaos. I build streamlined processes and establishing data-driven frameworks that actually make marketing, partnerships and community operations work seamlessly together. What drives me is closing that gap between what brands promise and what customers actually experience. I design customer engagement programs and online communities that truly connect people with the brands they care about. Over the past 16 years, I've developed and implemented comprehensive marketing and community strategies that work. I build operational systems that are rock-solid and using analytics to not just track performance, but to actually optimize it for real, measurable results. My Clifton Top 5 Strengths capture how I approach my work: generate ideas constantly (Ideation) | I see problems as puzzles to solve (Restorative) | I understand that every customer is unique (Individualization)| I love helping people grow (Developer) | I dig deep into the data to find the story it's telling (Analytical).

Country

Germany

City

Düsseldorf

Industry

Non-profit Organization Management

Skill

Strategy, Relationship Development, Ecosystem Management, Analytical Skills, Community Management, Customer Relationship Management (CRM), Knowledge Management, Product Management, Community Development, Adaptation, Developer Relations, User Experience Writing, Content Management Systems (CMS), Negotiation, Search Engine Optimization (SEO), Organic Search, Competitive Analysis, Event Organization, Troubleshooting, Communication

Experience

Strategic Community Manager

appliedAI Institute for Europe gGmbH

2024-5 - Present · 2 yrs 5 mos

Greater Dusseldorf Area

- Architected and launched a multi-city community, connecting active senior AI practitioners, developers, and cross-sector stakeholders across Heilbronn, Munich, and Berlin, bridging academia, business, and non-profit ecosystems - Designed and implemented integrated marketing and community operations infrastructure in HubSpot, establishing scalable processes for event management and member engagement - Built from the scratch he technical foundation for event management, enabling seamless execution and data-driven optimization.

appliedAI Developers Initiator & devRel

appliedAI Developers

2025-1 - Present · 1 yr 9 mos

Germany

Creating a collaborative ecosystem for senior AI practitioners to tackle real-world challenges, share practical insights and advance responsible AI development through curated meetups and peer-to-peer learning.

Head of Community for Western Europe

Huawei Consumer Business Group

2021-2 - 2023-3 · 2 yrs 2 mos

Düsseldorf, Nordrhein-Westfalen, Deutschland

- Successfully launched the pilot B2C online forum in the WEU region. The project reached 900 K UU within 5 months driven with 92% organic reach - Scaled the project across 9 WEU countries in 2021 that resulted with +134% YOY growth in MAU and +16% CoreUsers - Managing a regional team of 3 (Operations, Content, Campaigns, Translations) and 9 local community managers - Optimisation project in FR forum to reach 120% engagement increase within 3 months - Designed the 1st regional program to increase UGC in 2021 that contributed to +22% growth in CoreUsers engagement - Collaborating with Product teams or leading the development of the customer focused solutions - Have a deep understanding of the user behaviour especially in online community setting - Partner with other departments to develop effective community campaigns on local, regional and global level

Maternity leave

2019-10 - 2021-1 · 1 yr 4 mos

Marketing Analyst

Huawei Consumer Business Group

2016-2 - 2019-9 · 3 yrs 8 mos

Düsseldorf Area, Germany

- Shaping the brand strategy insights together with the global CMO - Helped 10 local marketing offices execute data-driven marketing campaigns - Participated in building the first Analytics and Customer Insights team in the regional marketing department

Senior Product Manager | Games Publishing Platform

Ringier Axel Springer Polska

2015-6 - 2016-1 · 8 mos

Cracow, Małopolskie, Poland

- Excellent user engagement through marketing channels with high-quality content and features - Focus on usability and communication improvement in back-end panel for game developers - Helping game publishers and developers create the in-game engagement activities to improve monetization

Head of Games Publishing Platform

Nasza Klasa Sp. z o.o.

2014-7 - 2015-6 · 1 yr

Cracow, Małopolskie, Poland

- Driving gaming publishing platform (2 M MAU) on international level - Carrying the P&L, sales revenue responsibility (4 mln EUR) leading the team of 2 - Designing monetisation strategies - Launched the 1st loyality program focusing after conducting the research about top paying players

Games Publishing Platform Manager

Nasza Klasa Sp. z o.o.

2010-12 - 2014-6 · 3 yrs 7 mos

www.nk.pl/gry-online

- Guiding game publishers on optimising user engagement for better monetization - Developing reporting dashboards to optimise games performance - Onboarding game publishers