Katarzyna Janicka

- Specializing in B2B communication and brand positioning in Poland and the CEE region. - Organizing external events to promote key company practices and services – conferences, media briefings, and networking forums. - Planning and executing email marketing campaigns, creating website content, and preparing press releases. - Coordinating media relations and press outreach. - Using media monitoring tools to track brand presence and identify PR opportunities. - Managing LinkedIn channels, including content creation and coordination of paid advertising campaigns. - Preparing sales support materials, including RFPs and presentations. - Coordinating internal events to enhance employee engagement – award ceremonies, family picnics, team-building trips (250+ participants), training sessions, and company-wide meetings. - Creating internal newsletters and email communications. - Implementing CSR initiatives. - Collaborating with digital and creative teams, as well as photo/video agencies.

- Participating in project planning and execution for the Agency's clients (Bridgestone, Galeria Mokotów, Avon Operations Polska, Wine of Moldova) - Creating of communication plans in cooperation with manager - Preparing an offers and quotations for clients - Writing press releases - Providing ongoing contact with journalists, follow-ups - Media monitoring / creating media reports - Cooperation with suppliers - Preparing presentations and graphic designs - Social media activities

Graduated with honors Thesis title: Nation branding as a form of creating image of the country. Case of Poland

Thesis title: Social media marketing on the example of Facebook