Katarzyna Wabik
Head of Growth CEE @ Kraken
About
I have spent the last 4 years at Binance, the world’s leading cryptocurrency exchange. As the General Manager for Poland, I have been at the forefront of driving Binance’s growth and market presence in the country. My role involved overseeing strategic initiatives, managing cross-functional teams, and ensuring compliance with regulatory standards. Before joining Binance, I played a pivotal role at Revolut, where I contributed to growth of the user base in Poland from 300,000 to 1,000,000 within a year.
Poland
Cracow
Information Technology & Services
Event Planning, Community Management, Social Networking, Workshops, Consulting, Management, Social Media Marketing, Communication, Digital Media, Writing, Organizing, Community Sites, Content Management, Team Leadership, Team Management, Creative Direction, Project Management, Strategic Planning, Art Exhibitions, Start-ups
Experience

General Manager Poland
- Established a local entity and became President of the board of Binance Poland sp. z o.o. - Registered Binance Poland as VASP in Poland, supervised obligations related to VASP status - Built & started local operations - Hired and managed team of 6 (marketing, finance, compliance, regulatory legal) - Government relationships efforts - Supervised daily operations & ensured undisturbed business continuity

Community & Marketing Manager Poland
- First hire on Polish market, acted as a local face of the company - Growth marketing: scaled user base & transaction volumes through CRM, affiliate program, SEO, multiple marketing activities - Community: built engaged community on Telegram, organized online & offline events, gave speeches at events, hired & managed PR agency, managed brand ambassadors (“Angels program”) - Improved users experience: launched localized communication, website & customer support - Hired and managed two direct reports

Community Manager
- growing user base in Poland: together with 4 co-workers we scaled it from 300k to 1M users in 12 months; - building and managing Polish community of users offline and online; - managing Influencers communication/growth channel: negotiated deals that generated more than 10 000 new users, published more that 50 materials at Influencer’s social media channels (mostly on YouTube and Instagram), negotiations with agencies; - public speaking: organised more than 12 events, prepared and delivered presentations at more than 80 events in Poland, representing Revolut at festivals, events, partner meetings and giving interviews; - implemented new Facebook strategy, gathered customer feedback, changed process that: waiting time decreased, number of cases solved grown significantly; - P&L responsibility: achieved stable ROI > 5.

Head of Marketing & Community
Warsaw, Masovian District, Poland
Trivial is an analytics platform for crypto assets. Service provides all the information investors need about Ethereum tokens. I was responsible for: - creation of community building strategy & execution - creation of new version of service (my focus was on features related to users & community) - creation of marketing campaign for new website launch & execution, cooperation with subcontractors - creation of communication plan & execution - undertaking image building activities; ordering a new visual identification, cooperation with graphic designers, cooperation with influencers etc.

Community management trainer and consultant
Self-employed
Kraków Area, Poland
Having spent 3 years working as a community manager for Yelp and Lifetramp, I started sharing my knowledge and expertise by running community management workshops and offering my consulting services. I work with technology companies that want to build and develop communities around their products as well as brands that look to increase their employees engagement & motivation. Types and Scope of Services Provided: -trainings for internal community managers (how to build internal community, increase employees involvement etc.) -trainings for external community managers (how to build online and offline community, get new users involved, increase users engagement etc.) -trainings for HR employees -recruiting community managers for companies -implementing community management strategies in companies -evaluating community managers work -implementing community management tools -improving/implementing internal communication systems Clients: Idea Bank, Haiz, JCC Krakow, High School of New Media, Uniwersytet Dzieci, Institute of Design Kielce, Tech Klub, Leaware, Centrum Obywatelskie, more than 200 participants from local NGOs and startups who attended my workshops organized in open formula.

Community & Marketing Manager
Kraków Area, Poland
yelp.pl/krakow - Brand manager in Cracow - Community Management - building Yelp community in Cracow (online and offline) - Partnerships & PR - Marketing campaigns - Event planning and organizing - Building relationships with local business owners - Taking care of social media channels (Instagram, Facebook) - Writing: Krakow Weekly Newsletter, daily reviews of local businesses, Yelp Community Blog - Building relationships with local startup community, institutions and festivals - Helping users with app/website problems

PechaKucha Kraków
PechaKucha Kraków
PechaKucha Kraków
I initiated PechaKucha events in Kraków. I have organized eleven editions. It was a great experience to cooperate with local people from very different backgrounds: artists, businessmen, NGOs people, tech people, scientists etc. and create a possiblility of "thoughts exchange". PechaKucha is a presentation style in which 20 slides are shown for 20 seconds each (6 minutes and 40 seconds in total). PechaKucha events are happening all over the world.
Katarzyna Wabik's Contact Information
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