Katarzyna Raczka

• Full P&L ownership for Eastern European operations, with a focus on revenue growth, margin optimization, and cost efficiency • Developing and executing the regional business strategy • Leading cross-functional teams across sales, marketing, customer service, supply chain, and finance • Enhancing customer satisfaction and loyalty through service excellence and tailored B2B solutions • Driving digital transformation and continuous improvement initiatives across all business areas • Building a strong leadership culture by developing and empowering talents • Manage a team of 120 employess, including Regional Board of 10 senior Leaders • Acting as a key member of the Manutan Executive Leadership Team, contributing to Group-wide strategy and innovation

• Formulate and execute long & short-term sales growth strategies for the region • Stimulate cross-functional and cross-country teams to implement strategic initiatives • Researching market trends, analyzing data to identify new opportunities and threats in existing and new markets • Developing sales leads by identifying potential clients and contracting them to determine their needs and interest in purchasing products and services • Budgets management, identification of funding sources, monitoring costs • Championed digital transformation, including e-commerce and process digitalization

• Leading the transformation of customer service operations across 16 countries • Building customer service strategy based on processes, systems, organization • Strategically lead and develop operational management team to enhance performance by setting ambitious measures • Managed a team of 50, fostering a culture of excellence and achieving high results in employees and customers satisfaction (Net Promoter Score) • Budget management, reduction of cost to serve • Enhance First Call Resolution • Implementing new systems and technologies to better serve the customers

• Responsible for long and short-term regional marketing strategy • Work closely with the sales teams to align GO TO MARKET initiatives • Perform market segmentation, targeting & positioning for each product line • Design and deploy pricing actions • Marketing P&L responsibility • Execute integrated online/ offline, search engine marketing, advertising, public relations, events and other campaigns to generate demand and sales leads • Identifying and exploiting regional synergies and best practice sharing for actions, costs and resources optimization • Manage the cross-country team of 12 employees