Katarina Krstajic

Development and execution of the PR strategy Managing PR and CSR projects Organizing PR events and press conferences Maintaining good relations with media Maintaining good relations with relevant institutions and communities Editing of Internal newsletter and web site posts Representing the company in public Working closely with the Executive Board

- Research of organizational climate, developing new strategy and action plans for each unit, follow up - Research of internal communication tools effectiveness, - Responsible for existing channels of internal communication (Questions to management, Forum on internal portal, Internal questions on corporate social networks etc.), as well as for introducing new once

Optimization of the assortment, Floor - and shelf plans, Negotiating with suppliers, Monthly promotional activities, Prizes and competitors activities, Commercial performance of categories and loyalty programs, and prepare reports on weekly and monthly basis

1. Internal communication Internal communication strategy Internal magazine, Internal campaigns, events, Team Buildings, management meetings, Internal branding, Intranet, Internal TV, Notice boards, Suggestion boxes etc. 2. IMCR - Incident Management and Crisis Resolution Incidents prevention, handling/coordinating incidents and crises communication 3. Corporate Social Responsibility (CSR) Sponsorship and donations; CSR projects; Coca-Cola Voluntary club activities 4. Support HR activities Part of the team for cultural changes; Employees reward and recognition; Induction trainings; Promotions and organizational changes 5. Consumer and Customer relations (support Marketing activities) Toll-free lines for Coca-Cola system, Vlasinka and Fresh&Co (in Serbia and Montenegro), supervising operations and reporting systems Customer newsletter, Market Impact Team’s, NCP’s, loyalty programs, Kick-off’s, Distributor conferences etc. Project for future HoReCa managers 6. External communication Corporate web site, Plan tour visits (brochures, films, presentations, souvenirs etc) 7. Budget Budget preparation, monthly reports

Presentations for the potential clients (management and employees of big and middle-size companies); Coordinating of Branch offices activities: preparing weekly reports on results and profits, offers for the potential clients, conducting presentations in municipalities; Training material and trainings for new agents and employees Fairs