Katarína Klíčová

- ownership of the marketing calendar - coordination of the launches, seasonal campaigns, and promos across all departments, while keeping an eye on consistent messaging across all touchpoints - ownership of the budget & evaluation of the revenue, GMV, AOV, CAC, including PPC - retention & automatization - with help of our owned channels like emails and pushes, but also with formats within the app, I create strategic communication to maximize repeat purchases and lifetime value of every customer - expansion within the market - responsibility for scaling the sales with the importance of regional aspects of the communication - cross-functional project management between the countries, but also between the departments within the company - strategy & data-based idea creation with hands-on executional approach. Always.

Proudly working with and for clients like: https://www.cibulebistro.cz/ https://www.perfectcanteen.cz/ https://www.kampot.cz/ https://www.cervenyjelen.cz/

I've joined forces with a creative-strategy agency based in Barcelona, so I could help its clients create communication strategies and campaigns that allow them to present their brands and products more beautifully.... and sell better. Proudly working with and for clients like: Hartmann Česko Molicare Dansac Givet - Korika, Iconique, BrushArt Fajn Brigády ... and others 🙌🏻

I had a wonderful opportunity to help with the start of Bloom Organics in the Spanish market, mainly through brand, copy, and social content strategy. https://bloomorganics.com/

During the first part of my maternity leave I was helping my colleagues at MallGroup's vendor marketing team with their back office duties, mainly by proofing all of our vendor marketing activities. This helped me a lot with getting slowly back to the working process and organize my time more effectively.

- Creation and execution of ideas / content/ projects for brand marketing of MALL.cz (internal and external = PR), media and social media - Project management of written and visual content and EVENT production – from the very idea, through planning and delegation, people and task management, watching over the deadlines, to delivering the perfect outcome and final reporting - Support for all the media publications and internal communication - Cooperations – contact and representative person for all the the external cooperations (celebs, other brands and partners, events,…) Main goal: To make our company and our brand appealing, modern and innovative in the eyes of our employees, our customers, our business partners… and even in the eyes of our competitors.

PURCHASING and ACCOUNT MANAGEMENT - search for all the possible (design) furniture suppliers from all over the Europe with attractive and interesting products for us to resell on Czech, Slovak, Polish and Romanian market. Putting together the best possible cooperation strategy for both sides and keeping the mutual relation ship effective and smooth. VENDOR MARKETING - establishing of the best possible, long term cooperation and marketing strategies to create very appealing online campaigns together with our business partners and vendors

Building the name and a love brand of the e-commerce company in the Slovak market. BONAMI is a leader in Czech and Slovak market in a field of design furniture, decor and lifestyle products. BRAND MARKETING - creative planning, copywriting, social media and online content, magazine and newsletters, campaigns, offline and PR activities, FB posts and advertisement. COORDINATION/LEADERSHIP - direction of all the marketing activities (both online and offline + PR) within the Slovak team; in charge of the cooperation between the Slovak team and the rest of the marketing team of Bonami; responsibility for a good workflow of the work in the Slovak team and fulfillment of all the tasks on every day bases Analyses and reporting - Google Analytics, Rj Metrics, Facebook and administration reports, financial plans and reports, KPI's.

˃ PROJECT MANAGEMENT – office management; events organization (team buildings, PR events, internal meetings, trainings, etc.); procurements and official documentation; back office; HR – interviews and hiring process, company culture ˃ COMMUNITY MANAGEMENT – Instagram, Twitter and Facebook content marketing in Czech, English and Spanish language (content producer – info graphics, blog posts, posters, banners, articles etc.); public and business relations; customer care in Czech, English and Spanish language; copywriting in Czech, English and Spanish

ERASMUS exchange program