Katarina Brito Castro

- Drive internal communication strategies and projects; - Talent retention; - Manage and improve the Expert League program, focusing on skill development, employee engagement, and cross-functional knowledge sharing; - Oversee the Google Delivery Readiness Portal (DRP), promoting skill growth and development among specialists. - Collaborate with managers to standardize processes and information about key resources, enhancing consistency across distributed teams; - Oversee onboarding, performance reviews, and offboarding processes, ensuring innovation, employee satisfaction and alignment with company values; - Global employee engagement initiatives, including events, team-building activities, and milestone celebrations to foster connection and alignment; - Conduct global surveys, analyze results, and develop actionable insights to improve employee experience; - Manage HR systems to maintain accurate data and streamline internal processes.

⬞ Team management ⬞ Deadline management ⬞ Stakeholder management ⬞ Risk management ⬞ Client relations ⬞ Process design ⬞ Internal communication Simultaneous work across diverse sectors and projects with varying levels of complexity, for both national and international clients, including: Honda Brasil (SP, RJ, PB, PE, CE), Ibis Hotels Network (RO, RJ), Construtora Carrilho (PE), Seven Waves (USA), among others.

⬞ Coordination of 6 offices (PB, PE, RJ, SP, PR – Brazil) ⬞ Support for international offices (Europe, USA, LATAM) ⬞ Internal communication: employer branding, planning, and content production (Portuguese and English) ⬞ Facilities: office administration ⬞ Project management (communication, digital product) ⬞ Team management ⬞ Employee Experience initiatives for 1,200+ employees (Black Friday, Year-End, VTEX Day) ⬞ Onboarding: participation in journey design and execution ⬞ Data analysis of offices and NPS – process optimization ⬞ Results- and metrics-driven (OKRs, KPIs) ⬞ Stakeholder support: all company teams, VPs, and C-level executives, with meetings in PT and EN ⬞ Contract negotiation and management ⬞ Operation of the exclusive employee online store: VTEX SwagStore ⬞ Projects for adaptation and reopening of Brazilian offices post-pandemic, with a focus on well-being Diversity & Inclusion ⬞ D&I initiatives ⬞ Leader of the LGBTQIA+ affinity group ⬞ Weekly meeting facilitation ⬞ Research and content creation

⬞ Administrative and HR routines ⬞ Internal communication ⬞ Employee support ⬞ Nationwide Employee Experience initiatives (e.g., Black Friday campaign for over 700 remote employees – 2020) ⬞ Creation of internal content, such as the Home Office Guide (versions 2.0 and 3.0) ⬞ Diversity & Inclusion initiatives: internal campaigns focused on awareness and inclusion

⬞ Team and Projects coordination ⬞ Media planning for advertising campaigns ⬞ Cost negotiation and budget management ⬞ Acted as the key liaison between agency, clients, and suppliers

⬞ Recruitment, training, and people management ⬞ Process structuring, improvement, and documentation ⬞ Problem-solving ⬞ Internal communication ⬞ Support in adapting marketing strategies to align with business goals ⬞ Employee experience

⬞ Comunicação interna; ⬞ Atendimento ao cliente; ⬞ Auxílio nas estratégias de marketing; ⬞ Produção de eventos internos.

Estágio docente em Teorias da Comunicação nas turmas dos cursos de Jornalismo e Produção Cultural da FACOM - UFBA. ⬞ Ministrar conteúdo didático relacionado à disciplina; ⬞ Mediação de debates em sala de aula; ⬞ Estruturação de provas; ⬞ Supervisão de seminários temáticos.

Responsável por ministrar conteúdos de língua inglesa para alunos da Educação Infantil até o Ensino Médio. Elaboração de provas, orientação de projetos, etc.

⬞ Desenvolvimento de conteúdos textuais e visuais para redes sociais; ⬞ Produção de eventos culturais, como mostras de Teatro e Cinema, festivais de Música, exposições etc.; ⬞ Cobertura fotográfica de eventos do setor.