Kasun Thilakarathne

‣Managed end-to-end social media marketing across LinkedIn, TikTok, Facebook, and Instagram - creating engaging content, boosting brand presence, and driving measurable audience growth. ‣Executed multi-channel digital campaigns including Google Ads, LinkedIn Ads, TikTok Ads, Meta Ads, WhatsApp Business messaging, and email marketing to consistently generate qualified leads. ‣Provided comprehensive IT support, covering email management, system troubleshooting, and technical help desk services to ensure smooth business operations. ‣Designed and edited high-impact visuals and videos for campaigns and social media using Adobe Creative Suite (Photoshop, , Premiere Pro, Lightroom) elevating brand identity and engagement. ‣Integrated marketing automation tools, streamlining WhatsApp campaigns, email workflows, and social media scheduling for improved efficiency. ‣Optimized digital marketing funnels and campaign strategies across multiple platforms, achieving stronger ROI and better audience targeting.

‣Conduct in-depth market trend research to identify emerging opportunities and consumer behaviors. ‣Design and execute integrated digital campaigns across multiple channels, including social media, email, and paid search. ‣Develop detailed project plans to ensure timely and efficient execution of marketing initiatives. ‣Perform comprehensive brand analyses to identify strengths, weaknesses, and opportunities for growth. Create compelling marketing collateral to support campaigns and align with brand guidelines. ‣Oversee ad space and keyword purchasing, optimizing budget allocation for maximum impact. ‣Implement SEO best practices to enhance organic search rankings and website traffic. ‣Analyze and interpret analytics reports to refine strategies and measure campaign success.

‣Identifying new software solutions. ‣Troubleshooting technical issues. ‣Diagnosing and repairing faults. ‣Installing and configuring software. ‣Providing timely and accurate customer feedback. ‣Talking customers through a series of actions to resolve a problem. ‣Following up with clients to ensure the problem is resolved. ‣Supporting the roll-out of new applications. ‣Providing support in the form of procedural documentation. ‣Managing multiple cases at one time. ‣Testing and evaluating new technologies. ‣Conducting training session.

‣Keep records of Employee interaction and records details of comments and complaints record details of action taken. ‣Maintain employee s’ database ‣Mananage administration. ‣Communicate and coordinate with internal departments. ‣Ensure employee s’ requirements are complete. ‣Provide necessary management information reports for decision making ‣Perform additional duties in line with the job role as and when requested by the management. ‣Ensure all the employee's requirements with the system, are fulfilled