kassandre wojdyla

senior regional director

About

Evolving Vacation Rental Management. Helping homeowners generate income from their vacation rental properties while delivering authentic, and verified, experiences for travelers. MBA in integrated marketing and brand management from the University of Denver. BA in international business, economics and marketing from St. Olaf College. Specialties: Sales, travel, vacation rentals, vacation rental management, business development, integrated marketing, account management, account supervisor, brand promotion, brand development, brand management, strategy, merchandising, consulting, sourcing, social media marketing, online marketing, campaign building and execution, customer relationship management, media sales, website management, investor relations.

Country

united states

City

denver

Industry

leisure, travel, & tourism

Skill

integrated marketing, brand development, marketing communications, marketing, social media marketing, online marketing, crm, management, social media, advertising, marketing strategy, sales, brand management, online advertising, project management, market research, product marketing, business strategy, social networking, public relations, strategy, brand awareness, strategic partnerships, account management, b2b, customer satisfaction, customer relations, creative direction, marketing research, e commerce, market planning, cross functional team leadership, sales management, facebook, strategic communications, budgets, competitive analysis, seo, digital strategy, digital marketing, promotions, brand communication, integrated campaign development, customer experience, customer engagement, customer acquisition, vacation rental, vacation homes, homeowners

Experience

k linstroth brand and marketing consultant

brand & marketing consulting

2012-1 - 2014-1 · 2 yrs 1 mo

brand and account manager

brand iron

2010-1 - 2012-1 · 2 yrs 1 mo

* Created and executed marketing plans including strategy establishment, creative development, and media production. * Managed diverse client accounts and corresponding projects from ideation to implementation with detailed follow up. * Developed award-winning online viral campaign for a client in Toyota’s 100 Cars for Good Challenge. * Led major rebranding efforts for clients including new messaging, packaging and logo design. * Partnered with design team to transform marketing communication goals into compelling campaigns. * Created innovative and integrated campaigns including traditional, digital, and social marketing efforts. * Impact: Results increased brand awareness and acceptance for clients. Exceeded annual financial target by 8% through understanding clients’ business needs and offering relevant solutions within clients’ means.

mba graduate, university of denver

university of denver - daniels college of business

2008-1 - 2010-1 · 2 yrs 1 mo

* MBA consultant for local marketing company: * Business strategy, project management and brand development. * National Race & Case Competition: * Internal and External 1st place.

account manager

commotion

2009-4 - 2009-8 · 5 mos

Developed and launched simultaneous campaigns for new Commotion dimension – Parking Stripe® Advertising. Presented marketing product to integrated marketing agencies & media buyers. Directed cross-functional team on new and established Parking Stripe® Advertising; portfolios that included R&D, manufacturing, marketing communications, public relations, creative, & sales departments. Impact: Client portfolio expanded to new audience. Expansion delivered increased sales leads, clients and overall profitability.

strategic sourcing

target

2006-1 - 2007-1 · 1 yr 1 mo

Managed with Buyers, Product Managers and Senior Business Analysts the RTW brands and men, women, toddler shoe brands, (comprehensive, $13MM), leading the import process across 25 regional distribution centers and four import warehouses. Impact: Cost effectively purchased and delivered product responsible for 22% of the company’s revenues. Decreased number of days behind in-store dates achieving overall sales goals of $13MM

production and traffic management and marketing

jt mega

2004-1 - 2006-1 · 2 yrs 1 mo

Assisted Art and Creative Directors to develop and produce print, TV, and online advertising for Hormel, Michael Foods, Jennie O Foods, and Schwan's. Impact: Attracted and achieved new clients attributing to a $5MM increase to revenue. Earned the opportunity to own the advertising of new premium grocery store Fresh Seasons Market ($8MM), facilitating in-store advertisement and promotion with store manager.

luxury fashion public relations - intern

mary lally associates

2003-5 - 2003-8 · 4 mos

* London based Public Relations consultancy, primary clients in the Fashion industry including: LongChamp, Safilo (Gucci, Yves Saint Laurent Eyewear), N. Peal Luxury Cashmere. * Compiled client press clippings * Acted as client to press liaison * Assisted press launches of new clients from logistics to relationship management

senior regional director

evolve vacation rental network

2014-7 - Present · 12 yrs 3 mos

Evolve is different. We are redefining vacation rental management by providing homeowners with better performance, lower fees and unrivaled flexibility.Our marketing and booking platform allows us to outperform traditional property managers for a fraction of the cost, and our vetted network of on-the-ground partners are available to handle everything from housekeeping to maintenance.All of this adds up to more rental income for our homeowners and a stress-free travel experience for their guests.

Education

copenhagen business school

international business

2003-1 - 2003-1 · 1 mo

university of denver - daniels college of business

marketing

2008-1 - 2010-1 · 2 yrs 1 mo

MBA consultant for local marketing company: Business strategy and brand development. National Race & Case Competition, Internal and External 1st place. Activities and Societies: Daniels Women in Business, Graduate Business Society, Race and Case Competition, Business Marketing Association