Kassandra V. Gil

As an Account Manager, I lead influencer and PR strategy across 20+ fashion and lifestyle brands, overseeing campaign development, events, and influencer relations to deliver measurable impact. Key Highlights: - Lead influencer strategy and execution for brands including White Fox, Windsor, Torrid, Boohoo, MeUndies, Mars The Label and LSPACE. - Build and optimize influencer campaigns across Instagram, TikTok, and YouTube, integrating paid, owned, and earned media. - Oversee end-to-end campaign development from influencer vetting and contracting to content creation, paid amplification, and performance reporting. - Manage brand activations and events with 500+ guests in LA and nationwide, ensuring seamless VIP/Influencer integration. - Serve as liaison for showroom gifting and loaning, managing approvals and influencer relationships. - Provide strategic counsel on influencer best practices and industry trends while mentoring junior staff. - Maintain and strengthen long-term relationships with influencers, clients, and brand partners, ensuring effective communication and high levels of client interaction.

Key Highlights: - Produced and edited Instagram and TikTok content. - Coordinated influencer collaborations and photoshoots to enhance brand presence.

Key Highlights: - Created social content across LA/OC clinic locations (Instagram and TikTok). - Partnered with influencers to drive awareness through owned and earned media.

Key Highlights: -Grow and manage 198K+ followers across Instagram and TikTok -Create, film, and edit all content: posts, Reels (200K+ views), IGTV, Stories -Develop strategy, analyze performance, and optimize engagement -Lead end-to-end influencer campaigns: outreach, photoshoots, content, and relationship management -Design sales graphics and write all copy for posts, captions, and DMs -Monitor trends, track deliverables, and report customer feedback -Propose and implement innovative campaigns, promotions, and competitions

Key Highlights: - Support print and digital brand experiences for 20.9M+ followers - Conduct 30+ influencer, celebrity, and model interviews monthly - Maintain an influencer database of 1,000+ contacts - Integrate marketing across social media, SEO, content, email, print, and digital channels - Manage content projects, deadlines, and cross-department collaboration - Assist at launch events: red carpet interviews, filming, floor ushering, and gift prep - Partner with video editors, photo retouchers, designers, and copywriters for social, website, and ad content - Design engaging social media posts to generate buzz around new products - Coordinate celebrity content, music pushes, and product collaborations - Book, prep, and style models/influencers for shoots; provide creative direction and location scouting - Ensure promo accounts receive weekly ads and monitor social media trends (Instagram, TikTok)

•Work hand in hand with VP of Retail & Operations, District Manager, Visual District Manager, Asset Protection Team, Allocations Department and Marketing Team. •Project Lead for Retail Store remodels and renovations. •Manage Store Operations & Marketing: Communicate with stores regularly about sales; follow ups, questions and concerns and update all in store marketing. (Banners, In Store Marketing Signs, Mall walkers, Grand openings etc.) •Build, Manage, and Report on all Store Operational forms: RMS, Memos, Weekly Rally's, Daily Reads Reports, Secret Shops, Training Manuals, Store Bonus Program, SOP booklets, Operational Audits. •Coordinate Store Events, Contest and Monthly Store Meetings for all locations. (At Retail location or HQ) •Travel to store locations and assist with any store needs, visually, operationally and with marketing.

• Assist customers with questions about products, apparel, and sizing. • Operate registers and credit card machines during sales transactions. • Perform cleaning duties at the end of the night and during shift. • Work to ensure customer satisfaction during each interaction.

• Third Key Management • Compose emails for team and upper management. • Compare numbers for the month, week, and day. • Open/Close Store. • Conduct Corporate Walk Thru’s with DM. • Conduct Sales on the Floor/ Ring Transactions. • Update all In Store Marketing (Sales, Markdowns, New Campaigns)

• Social Media Coordinator (Instagram, Snapchat, Facebook, Twitter) • Brand Development, Website traffic growth • Blogger for Company Website • Assist the Junior Publicist with Daily Assignments • Mock up Client Emails • Collect Client Information (IMDB Pro, Cision) • Assist with Press Releases

Assist in varies operational tasks at this fashion forward company. •Executive Assistant support for the VP of Store Operations •Support communication to over 700 stores internationally and domestically •Analyze field data based on departmental projects and feedback •Partner on field projects such as holiday storage, field surveys, and store support initiatives •Support Company-wide field conferences •Create and distribute communication on behalf of the CEO to top performers

•Red Carpet host on behalf of PopStop TV Network- interviewed celebrities such as Danity Kane and Faith Evans •Created original content for PopStopTV blog • Social Media Manager responsible for community engagement via Instagram, Facebook, Snapchat, Vine, Tumblr, and Twitter •Script supervisor for original content produced for PopStop TV •Public relations on behalf of PopStop TV and partnering brands •Reported and blogged for the official YouTube channel and website. •Assistant to Executive Producer.