Kasper Boje

A Danish lifestyle brand creating sustainable interior and textile products for families with children. Known for its calm universe, distinctive visual identity, and rapid international growth. Have participated in the television program "Shark Tank" Reference to: CEO and founder FTE in reference: 4 CBDO - Optimization of sales system - Optimization outsourced service agreements such as book keeping and warehouse - Optimization of general workflow - Strategic discussions to CEO and partners Interim - CSO Responsibilities: - Overall sales, including sales and cost budgets - Sales strategy - Customer Management - Cooperation with agents and distributor

An established design brand offering furniture, textiles, and accessories for children. Combines functionality with timeless aesthetics and is present in over 20 international markets. Especially known for the classic Sebra Bed (Lille Per sengen) Reference to: CEO and founder FTE in reference: 4 Interim CMO Main task to reestablish the marketing department, and make it focusing on the consumer. Responsibilities: - Overall Marketing, including photo, Content, influencers, SoMe etc. - Overall eCommerce including, Shop, E-mail, Paid Social etc. - Marketing costs and turnover on own eCommerce shop - FTE: 4 Achievements: - Redefined the way we worked with Marketing from a product view to a consumer & Brand point of view. - Implemented digital marketing including eCommerce, SEO, Email marketing etc. - Established a new high performance marketing team, with top score in employee satisfaction. - Defined core narrative and personas - Implementet totally new tech stack CBDO Responsibilities: - Overall optimization and digitalization across the organization - Define wasted time in the organization and improve this. - Overall IT architecture/ System landscape - Project lead of projects across the organization Achievements: - Implemented New B2B store, B2C store (Shopify), e-mail marketing within 9 months. - “Kaizen” Process defining waste of time in internal processes and implemented solutions resulting in hundreds of hours saved. - Implemented and optimized plenty of processes and systems across the organization. - Defined new process to optimize the daily work. - Took the PIM system into operation.

A heritage textile company rooted in Danish wool craftsmanship. Produces high-quality throws and accessories using natural materials, celebrated for its Scandinavian design and uncompromising quality. My main task here was to revitalize the brand. In all matters this included defining the brand, optimize the general business and establish cooperations with agents, distributors and key accounts arround the world. Reference to: CEO and Owner FTE in reference: 2 - Overall responsible for all activities of our Brand - Marketing and eCommerce - Developing, implementation and execution of the commercial strategy - International sales, Recruitment and cooperation with sales agents and distributors world wide - Participating in board meetings Achivements: - Moved the company from a cost heavy structure to a slim cost base, based on outsourcing and scalability - Established and managed cooperation with a distributor for Denmark and Asia - Outsourcing of design proces - Outsourced and was in charged the coopeartion of marketing, photo, email marketing, SoMe, PR and Graphic Design - Outsourced warehousing and frieght solution, and was in charged the coopeartion afterwards - Outsourced finance and bookkeeping, and was in charged the coopeartion afterwards - Major reduction in old stock to secure a better cash flow

A design brand reviving iconic furniture and lighting from the 1950s and 60s. Merges mid-century classics with contemporary designs in a poetic and timeless universe recognized worldwide. Reference to: Owner FTE in reference: 10 - Overall responsible for daily operations - Facilitate and preparing strategy and action plans - Follow-up & execution on strategy and action plans - Preparation of budgets and estimates - Preparation and execution of business cases

- All sales in Europe - Recruitment and cooperation with sales agents - Development and implementation of sales strategy on strategic, tactical and operational level - Key Account Management for key accounts - Business plans, sales and costs budgets - Price and assortment strategy - Selection and participation of trade shows in Europe - Sales management - Customer service department - Sales and Market analysis

One of Denmark’s most iconic ceramic brands, dating back to 1839. Merges craftsmanship and contemporary design, known for strong design collaborations and its signature stripes. Reference to: CEO and Partner - Professional discussion with the CEO on strategic, tactical and operational level - Responsible for business development across the organization - Description and optimization of processes and procedures across the organization - Development and monitoring of KPIs across the entire company - Development, preparation and follow-up sales forecast - Supporting calculations and analysis as decision support for the CEO and owner - Ongoing development and implementation of IT systems and reporting tools - Project management and coordination of central strategic projects - Coordination and preparation of strategic workshops, business planning and formulation of business plans

- All sales in Denmark - Forecasting for existing assortment and new product lines - Development and implementation of sales strategy on strategic, tactical and operational level - Key Account Management for the Danish distributor of Kähler Design, (the largest account) - Business plans, sales and costs budgets - Price and assortment strategy - Selection and participation of trade shows in Denmark - Sales management - Working out key performance indicators - Sales and Market analysis

- Development and implementation of sales strategy in Denmark and Sweden - Start up Sweden as a new high priority market - Responsible for sales and cost budgets - Customer relationship management for existing customers in Denmark - Key Account Management of the Danish Distributor - Development new markets in Denmark - Customer and pricing strategy - Planning and participation in trade shows in Denmark - Responsible for outlet store: Concept development, staffing and daily management.

- Participation in development and implementation of sales and marketing strategy - Sales and marketing material, budgets and price calculations - Planning and managing PR and customer events - Responsible for outlet stores: Concept development, staffing and daily management. - Responsible for strategy and coordination of Danish and Norwegian trade shows - Participating in start up export to Norway, our biggest export market today. - Sales and general business analysis, for management presentation.

- Key role for the implementation of the outsourcing agreement for Kähler Design sales force in Scandinavia to F&H of Scandinavia. - Point of contact between Kähler Design and F&H of Scandinavia, on operations, tactical and strategic level - Presentation, motivation and education of the sales force, employees and management at the distributor - Project management tasks across the different elements in the agreement. - Ensure that both companies' interests are catered for in various resolutions - Responsible for development and implementation the sales strategy for Scandinavia with the distributor