Kasim Alireza

Lead the marketing strategy and lifecycle management for the Multiple Myeloma portfolio in Saudi Arabia, including Darzalex, Tecvayli, and Talvey, driving brand growth and successful market positioning. Conduct market analysis and stakeholder mapping to identify strategic opportunities and optimize positioning across the treatment pathway. Develop and execute annual brand plans, manage budgets, and lead national marketing initiatives to support commercial performance. Establish strong KOL partnerships through advisory boards, expert meetings, and scientific events to translate clinical insights into strategic priorities and increase disease awareness. Collaborate cross-functionally with Commercial, Medical Affairs, Market Access, and Regulatory teams while partnering closely with Sales leadership to deliver impactful HCP engagement programs and improve patient access to innovative therapies.

•Leading the cross functional team for two Immunology products across five indications •Integrating omnichannel engagement through partnering with Source of Authorities and key medical societies in the Kingdom through both international and local thought leaders, driving the change in the Saudi market for digital touchpoints with customers •Prioritizing external market analysis using IQVIA, marketplace, consumption, and key insight research reports to investigate implications and draw conclusions on brand strategy. •Driving the implementation of brand strategy and execution across brands/indications, tailoring tactics to match market trends, and evaluating impact and adjusting marketing plans accordingly. •Leading financial management through forecasting business plan numbers, tracking attainment and managing budget for consumer tactics including reconciliation, and make recommendations where necessary for financial trade-offs.

Managing 2 brands, 4 product specialists • Deliver sales performance to meet or exceed the national sales plan within budget. • Optimize resource utilization • ⁠Align brand priorities and activities with the brand strategy to drive success. • ⁠Proactively meet the needs of key stakeholders to build trusted relationships • ⁠Provide timely market intelligence insights to optimize brand strategy and execution. • ⁠Coaching and developing the team with the aim of creating a high performance team that operates with integrity and in full compliance with policies and procedures. • ⁠Lead the team across west and south regions with the aim of developing my people management, and coaching skills. This included performance management, managing KPIs, employee development, coaching, leading promotional activities, customer relationships, and sales forecasting.

Promote Lilly's products in line with the brand strategy. •Achieve sales targets, brand KPIs, and market share. •Develop relationships with key opinion leaders. •Proactively and continuously meet customer needs.

Promote Lilly's products in line with the brand strategy. •Achieve sales targets, brand KPIs, and market share. •Develop relationships with key opinion leaders. •Proactively and continuously meet customer needs.

- Internship trining: 1- Presentations and communication skills training 2- Medical Representative sales training

Academic rotation

Trained and rotated in all of the industry department: ( warehouse, production, quality assurance, quality control and regulatory affairs)

Critical care (ICU) Clinical Rotation

Nephrology Clinical Rotation

Oncology Clinical Rotation

Inpatient pharmacy

- Learn how to communicate with customers - Learn how community pharmacists are selling

- Summer trining: 1- Presentations and communication skills training 2- Medical Representative sales training (double visit)