Kasia Kedzierska

Lead performance marketing strategy across paid social and digital channels to drive ecommerce growth, customer acquisition, and incremental revenue for Dremel’s North American business. •Manage large-scale paid media investments across social and digital channels, improving efficiency and significantly lowering cost-per-click while increasing qualified traffic and engagement. •Scale performance campaigns that drive substantial year-over-year growth in website users and site visits through advanced audience targeting and conversion-focused optimization. •Deliver strong ecommerce growth by implementing structured testing roadmaps across audiences, creatives, and campaign objectives. •Partner cross-functionally with brand, analytics, and ecommerce teams to translate performance insights and first-party data into scalable paid media optimization strategies.

Led integrated social media, influencer, and public relations strategies supporting product launches, brand campaigns, and enterprise initiatives. •Developed and executed integrated social media and PR campaigns to amplify product launches and brand initiatives across owned, earned, and influencer channels. •Drove significant growth in earned media coverage and brand visibility through strategic storytelling, media outreach, and press engagement. •Expanded global social media reach and engagement through performance-optimized content strategies and platform-native campaigns. •Built and managed influencer and creator partnerships to strengthen brand credibility, extend reach, and connect with new audiences. •Led executive and spokesperson media training, preparing leadership for press interviews and high-visibility public engagements.

Led integrated marketing communications across social media, public relations, webinars, email marketing, and the company website to support brand visibility and audience engagement. •Drove growth across owned and earned channels through integrated social media, PR, and content strategies. •Developed and managed cross-channel editorial calendars aligning social, email, PR, webinars, and industry activations with company priorities. •Ideated and launched integrated campaigns supporting brand initiatives, thought leadership, and industry engagement. •Managed external agencies, vendors, and strategic partners to execute campaigns and expand reach. •Partnered closely with internal stakeholders across marketing, sales, and leadership to ensure cross-functional alignment and messaging consistency. •Oversaw end-to-end campaign execution including project timelines, approvals, performance analysis, and optimization.

Designed and executed external communications across social media, blog content, PR, webinars, and email marketing. • Led integrated communication strategies supporting brand initiatives and cross-functional marketing campaigns. • Developed new partnership opportunities across social media, newsletters, and webinars to expand brand reach and engagement. • Built reporting frameworks to track marketing KPIs and communicate performance insights to leadership and cross-functional teams. • Managed professional services budgets and vendor relationships supporting marketing initiatives.

Supported marketing communications across social media, PR, and retailer communications for a national food distributor. •Launched and managed a retailer newsletter to strengthen communication with partner retailers and improve engagement. •Supported crisis communications and internal messaging during the COVID-19 pandemic. •Negotiated contracts and onboarded vendors supporting marketing initiatives. •Contributed ideas and content strategies across social media, PR, and retailer communications programs.

Analyzed consumer, demographic, and retail data to support merchandising strategies and customer insights for major retailers in the Southeast region. •Developed customer-focused assortment and merchandising recommendations using syndicated and internal data sources. •Identified category and shopper purchasing trends to inform marketing and retail strategies. •Tracked program performance and ROI through retailer implementation rates, sales growth indicators, and product performance.

•Planned social media campaigns and created content •Contributed to and regularly updated multiple social media accounts •Analyzed various content including microblogs, blogs, photos, videos, events, ratings and reviews •Performed competitor product analyses to understand the appeal of other marketing efforts and social media approaches in the market