Kashmira Fendar

I am a Performance and Growth Marketing professional with 7+ years of experience driving measurable revenue outcomes for D2C and service brands across APAC and global markets. I specialise in full-funnel paid acquisition, Paid Search/PPC, Paid Social, conversion optimisation, and data-driven scaling using analytics and attribution frameworks. In my current role leading performance marketing at TSquared Lab (Singapore), I manage multi-brand paid media budgets across Meta and Google, pacing to revenue targets and improving ROAS and CAC through funnel experimentation, automation workflows, and GTM/GA4-based conversion tracking. Highlights include year-on-year revenue growth and significant ROAS improvements through channel restructuring, bidding strategies, and lead-to-win pipeline optimisation. I collaborate cross-functionally across product, design, content, and sales teams, bringing together creative execution and performance data to drive scalable outcomes. I’ve built reporting dashboards using Looker Studio and GA4, set up accurate attribution and UTM-based tracking, and implemented automation workflows in GoHighLevel to tighten lead qualification and conversion velocity. My strengths include: • Paid Search & Paid Social Strategy • Budget pacing & forecasting for CAC/ROAS efficiency • Funnel analytics & attribution modelling • Conversion & CRO experimentation • Remote team leadership and execution governance • Data-driven decision making & reporting automation I am passionate about building predictable acquisition systems, scaling profitable digital campaigns, and collaborating with distributed teams. I'm always open to discussing performance marketing, growth strategy, and global eCommerce scaling.