Kashish Kumar

• I lead social media strategy, campaign, calendars and more driving a 20M+ reach. • Manage PR agency for influencer partnerships, press releases, and article placements. • Manage creative shoots from idea to moodboard to execution. • Manage product and merchandise launches from concept to execution, including product design, website updates, photoshoots, digital rollouts, and securing media coverage. • Close the right event partnerships and manage end-to-end event coordination, including marketing strategies, on-ground activation, and live coverage to amplify brand presence. • Curate UGC, manage creative photoshoots, and oversee content creation to boost engagement and build a strong community. • Collaborate with the parent company to align marketing strategies and cross-promotions, ensuring brand consistency. • Oversee website execution, ensuring seamless integration of product updates, launches, and ecommerce functionality to enhance user experience and sales. • Deliver high-quality campaigns with quick turnarounds, always going the extra mile to ensure impactful brand growth.

- Elevated social media channels by 56%, driving a 30% boost in engagement. - Crafted dynamic social calendars, leveraging Google Analytics to optimize performance and enhance audience reach. - Collaborated with diverse partners across education, technology, and community sectors. - Pioneered the 0-1 journey of India’s first women-only club in Mumbai, architecting content marketing strategies to elevate brand awareness and member engagement. - Devised community engagement initiatives via newsletters and blogs. - Conducted market analysis to uncover customer insights, fine-tune the product-market fit, and drive strategic decisions.

- Drove total engagement of over 1 million views across Instagram Reels, significantly boosting brand visibility and audience interaction. - Developed and executed a social media strategy for Women’s Day at Cyber Hub, resulting in a 28% increase in website traffic. - Researched, wrote, and crafted compelling copy for blogs and various content formats, aligning with brand voice and objectives. - Collaborated with teams to brief photographers and create detailed social media content briefs, ensuring cohesive and impactful campaigns. - Designed and strategized storyboards for 50+ events, highlighting brand partnerships, themes, and campaign narratives. - Led the social strategy for the Women’s Premier League, coordinating efforts to promote the event across Delhi and Bangalore teams.

Managed Instagram campaigns for various brands • Worked with 300+ influencers including nano, micro, mid-tier, macro and mega as well • Wrote scripts and concepts for mass campaigns • Also a face of their educational channel on taboo topics

Content strategy & creation, and written blogs • Social Media Post Creation • Ran ADS over social media platforms like Facebook and Instagram. • Created content and banner for the website. PR activities include collaborations with influencers, Instagram lives, and more.

Managed a team of 4-5 Members