Kashif Jawad

1 - Lead CRM strategy and execution across Dubai Economy and Tourism, supporting flagship initiatives including Visit Dubai and Dubai Festival and Retail Establishment (DFRE) campaigns such as Dubai Shopping Festival, Dubai Fitness Challenge, Dubai Calendar, Great Online Sale, and Dubai Esports & Gaming Festival. 2 - Own Salesforce Marketing Cloud end-to-end, managing customer journeys, email campaigns, automations, segmentation, and performance reporting. 3 - Drive Service Cloud and Marketing Cloud integration, aligning customer data, journeys, and reporting to improve customer experience and operational efficiency. 4 - Design and maintain CRM data structures (Data Extensions), SQL-based segmentation, automation workflows, and performance dashboards. 5 - Implement CRM automation tools, API integrations, and workflow optimizations to meet evolving business requirements. 6 - Collaborate with multiple internal DET departments and external partners to deliver CRM integrations, launch new communication channels, and standardize reporting. Key Achievements: 1 - Led the successful transition from Oracle Eloqua to Salesforce Marketing Cloud, including data migration, campaign replication, workflow redesign, and team enablement. 2 - Established eCRM as a formal function following CRM tool migration and process standardization. 3 - nabled 3× growth in first-party data acquisition by leveraging customer behavior insights and improved data capture strategies. 4 - Designed and delivered custom CRM dashboards in Salesforce Marketing Cloud using AMPscript and SQL, providing real-time visibility into campaign and journey performance. 5 - Introduced new CRM communication channels, significantly improving engagement and reach.

With over 8 years of exceptional experience in FrontEnd Development and a proven leadership role at Centric, I bring a diverse skill set to the table. My expertise spans a wide range of technologies and platforms, enabling me to create dynamic and engaging web experiences. Additionally, I have a strong background in content management systems (CMS), making me a versatile web associate for all types of CMS projects. Key Skills: Frontend Frameworks: Proficient in Bootstrap and Foundation for responsive web development, ensuring optimal user experiences across devices. Web Technologies: Mastery of HTML5 and CSS3 to craft modern and visually appealing websites. JavaScript Expertise: Skilled in JavaScript and jQuery to create interactive and feature-rich web applications. Advanced Tooling: Experienced in Gulp for task automation and SASS/LESS for efficient stylesheet development. CMS Proficiency: Well-versed in WordPress development, providing flexibility in content management and website customization. SharePoint Integration: Familiar with SharePoint Designer and collaborating seamlessly with SharePoint and DOTNET developers for integrated web solutions. CMS Diversity: Versatile web associate capable of working with various CMS platforms to meet diverse project requirements.

A skilled and versatile Frontend Developer with expertise in creating responsive and visually appealing web applications. Proficient in HTML5, CSS3 (including SASS, LESS, COMPASS), and JavaScript/jQuery. Experienced in CMS theme creation and implementation across various platforms, including Joomla, WordPress, Drupal, Magento, SilverStripe, Xcart, PhpBB, Vbulletin, and DNN Skinning. Key Skills: HTML5/CSS3: Proficient in creating well-structured, semantic HTML5 and CSS3 code for modern web applications. Responsive Design: Expert in designing responsive and mobile-friendly websites for seamless user experiences. Frameworks: Skilled in using responsive frameworks like Bootstrap and grid systems for efficient web development. JavaScript/jQuery: Strong command of JavaScript and jQuery for interactive web elements and enhanced user experiences. SASS/LESS/COMPASS: Experienced in using CSS preprocessors to streamline stylesheet development and maintainability. CMS Theme Creation: Accomplished in designing and implementing themes for various content management systems, including Joomla, WordPress, Drupal, Magento, SilverStripe, Xcart, PhpBB, Vbulletin, and DNN Skinning.