Kasey Fox

- Own the execution of the CRM sales campaign calendar. - Define audience segments, campaign goals, and customer journeys aligned with business objectives. - Own the design, content development, and execution of sales emails and lifecycle campaigns, ensuring accuracy, brand alignment, and compliance with legal requirements. - Implement testing strategies (A/B, multivariate, dynamic content) and leverage to optimize campaign performance. - Manage the end-to-end execution of sales campaigns for Ikon Pass destinations, including content development, email creation, deployment, and campaign reviews with destination leads. - Ensure compliance with email best practices, deliverability standards, and global data privacy regulations (e.g., CASL, GDPR). - Use campaign data and customer insights to drive refinements and improve future communications. - Monitor and report on campaign KPIs such as open rate, click-through rate, conversion rate, and unsubscribe rate. - Identify trends and opportunities for improvement and bring forward recommendations for testing and optimization to senior leadership. - Stay informed on industry trends and new technologies to help enhance CRM efforts.

-Implement all social, email, and affiliate marketing initiatives leveraging various platforms to drive sales and brand awareness. -Develop social media content schedule across Facebook, Instagram, Twitter, Pinterest, Tumblr, LinkedIn, and YouTube. -Optimize Facebook Advertising to drive sales and brand recognition. -Implemented an automated welcome email series in Mailchimp to drive sales and share the brand story with customers. -Contribute to monthly analytical reports to outline digital performance. -Manage a team of 70+ Athletes and Ambassadors to drive both brand awareness and affiliate sales. -Facilitate relationships with Community Partners including The National Forest Foundation, Tree Canada, SOS Outreach, and Plastic Oceans to further Zeal's mission of "Use Less, Give Back and Explore More." -Assist in large-scale photoshoot production, coordinating talent, locations, and general logistics.

We're passionate about changing the way the world drinks water by transforming tap water into naturally brilliant water, while reducing plastic waste from the planet. FloWater's state-of-the-art Refill Station creates an amazing experience with water by delivering 7x advanced purified, perfectly chilled water into any reusable container - at 1/3 the cost of bottled water. -Draft all copy, manage social calendar and execute cross-functional posting to each specific platform -Fostered relationships with like-minded brands, key editors, content creators and influencers -Maintain a weekly blogging schedule with a focus on Google keywords to improve SEO

Drive recruitment and development of program interns and staff. Conduct trainings for interns and staff. Serve as a mentor and primary contact.

Lead outbound marketing efforts through various social media platforms and industry events. Coordinate communication vehicles such as Facebook, Twitter, Instagram, Youtube, LinkedIn, Google+, WordPress blog, etc.

Responsible for overall program development and execution, including coordination and oversight of staff and resources, compliance, trainings, and customer relations. Drive recruitment and development of program interns, and lead outbound marketing efforts through various social media platforms, and industry events.

Assisted in data extraction and mapping for amphibian parasite biogeography meta-analysis research.