Kasempanya Chaisri

As End User Business Manager, I was responsible for driving growth through strategic engagement with key end-users in Thailand's security market. My role involved identifying sales opportunities, advising on future technologies, and establishing HID as a trusted advisor for long-term partnerships. Key Responsibilities: • Strategic Opportunity Management: Identified, prioritized, and pursued key end-user projects to meet sales targets and strengthen market position. • Customer-Centric Solutions: Analyzed end-user business models and security needs to recommend tailored programs and solutions aligned with their priorities. • Relationship Building: Cultivated long-term relationships with decision-makers through direct and indirect engagement, including developers, consultants, and corporate stakeholders. • Program Deployment: Advised on and scheduled the deployment of end-user programs to support system upgrades and technology transitions. • Cross-Team Coordination: Worked with internal business development, consultant relations, and technical teams to align resources and deliver effective communication. • Thought Leadership: Delivered educational briefings and orchestrated seminars to highlight emerging technologies and reinforce the company’s positioning as a trusted advisor. • Marketing Collaboration: Supported end-user focused marketing initiatives, including the creation of brochures, whitepapers, and lead nurturing campaigns. • Industry Representation: Participated in industry events, tradeshows, and speaking engagements to elevate brand visibility and engage with key market influencers. • Reporting & CRM: Maintained accurate reporting of activities and progress through Salesforce (SFDC) to support strategic sales planning. • Product Expertise: Maintained high-level understanding of product roadmap and benefits to effectively represent regional needs and influence global strategies.

As a Sales Manager for Thailand and Vietnam, I was responsible for driving business growth and expanding market presence in both regions. I led efforts to develop strategic relationships with key stakeholders, including distributors, architects, developers, and construction companies. My role focused on identifying new sales opportunities, conducting impactful presentations, and providing technical support to ensure customer satisfaction. By maintaining a deep understanding of market dynamics and competitor activities, I effectively adapted sales strategies to meet regional demands. Collaborating closely with internal teams, I worked to align sales initiatives with overall company goals and ensure compliance with all policies. Key Responsibilities: • Relationship Building: Established and maintained strong relationships with distributors, architects, developers, construction companies, and security consultants to secure projects and promote company products. • Sales Development: Identified and pursued new business opportunities to expand sales and market presence. • Training and Presentations: Delivered product presentations and training to enhance customer and internal team knowledge. • Customer Support: Advised customers on product selection and opportunities for additional sales; provided timely technical support and issue resolution. • Project Management: Managed project documentation and specifications to ensure company products were included; worked with stakeholders to uphold specifications. • Market Analysis: Monitored industry trends and competitor activities to adapt strategies and improve sales. • Internal Collaboration: Worked closely with internal teams to support sales, marketing, and customer service efforts. • Compliance and Support: Ensured adherence to company policies and supported management as needed.

As the Product Manager is responsible for delivering the vision and product roadmap for new and exciting Non-CCTV products (Access Control, Turnstile, Video Intercom, Alarm, Parking System, Network switch) offerings and solutions, product planning, delivery and marketing of in-life product catalogs and align future product requirements. - Provide product marketing with insights on key differentiators and messages - Drive action throughout the organization to get products to market - Develop and implement the brand plan in line with the business category, covering brand communications, promotion, customer/consumer insight, pricing strategy, etc. - Manage all aspects of in-life products, including customer feedback, requirements, and issues - Support the Project Sales and Chanel Sales, including distributor/partner with any questions they may have about the product

As the Sales project managers are responsible for managing the sales process of a company. Work with internal and external stakeholders to ensure that all projects are completed on time, within budget, and according to specifications. - Developing whole sales activities for CCTV - Non-CCTV and security system for a project/account - Setting annual targets on each account and continuously follow up on KPI's - Prepare timely sales reports for new and existing projects - Reporting on project status to upper management and keeping them informed about any delays or issues with the project - Meet monthly/quarterly/yearly targets by collecting monthly orders from the account - Develop a comprehensive and aligned business development plan - Develop and maintain relationships with partners, system integrators, consultants, contractors, developers and end-users - Developing and managing budgets for each project while accounting for all costs - Working with clients to define their needs and goals in order to create effective solutions to meet their requirements - Developing proposals that detail products or services that meet client needs, outlining pricing information and terms of sale - Conduct sales-technical training for all account also presenting to end-user - Increase sales to existing clients as well as prospect for new clients

• Business Development functions in exploring new sales and marketing opportunities, channels and vehicles for Thailand Cambodia, Myanmar, and Laos • Manage sales pipeline per annum and client portfolio of 50+ accounts. Conduct performance management, monitor sales partner and distributor KPIs, identify untapped opportunities and develop action and response plans as necessary • Managed distribution channel of key account • Lead distributor and partner directing B2B sales of Dormakaba product and services to clients (Office Building, Commercial Building, Industrial and Retail) across Thailand • Relationship development in fostering and enhancing client relationships with the current customer base, with a focus on the analysis of their needs and requirements towards project tenders • Establish and grow business relationships with a Country Manager of potential customers; communicate the unique value proposition of Dormakaba products and potential business benefits to secure successful deal closure • Analyzed existing sales channel relationships and re-developed new sales strategy focused on market leaders and key projects that could drive sales and market presence for the group • Identify new sales opportunities, monitor activity, and develop & implement appropriate response strategies • Monitored competitive activity and market conditions to provide feedback to management regarding new products and installations • Project management and supervising and coordinating work of staff & external third parties • Manage issues arising from integration of various components of the project, e.g. hardware, software installation, testing, business process review, redesign, application development, migration and data conversion etc. • Deliver projects in timely manner to clients’ satisfaction and to company’s internal installation standards for projects in and out of Thailand

• Support the Country manager to drive the sales revenue for each month to achieve the sales quarterly target • Listened extensively to customers and conceived alternative plans to introduce a more structured sales strategy for distributor / partner to focus on expanding the Kaba product brand and market presence in a more constructive manner. • Visit and convince the existing and new customers to purchase Kaba product in Bangkok and upcountry where assigned • Experienced in working with technology partners to introduce new products and services to the local market • Involve in security project management project implementation and maintenance of TURNSTILE, Access Control, Security systems and etc. • Liaise with clients, vendors and site operation technical support and supervision, subcontractor and internal support to co-ordinate on a technical issue and provide solutions • Supervision and review of all equipment installations, wiring, according to product manuals and company standards • Conduct on-site inspections and coordination with client (when needed), third parties, sub-contractors • Provide support and maintenance services such as routine preventative maintenance, troubleshooting, system upgrades/expansions/alterations and systems training