Karyna Kazhukhouskaya

Managing & scaling Google Search campaigns for Revolut Business

(Dating app) Manage $250K/month advertising budgets across Meta, Google, and TikTok. Drive mobile app installs in US, Latam and Asia, with a focus on US. Responsible for campaign optimization, performance analysis, and traffic scaling.

- Successfully launched the brand in the Polish market by developing and executing a marketing strategy tailored to the local audience. - Negotiated with key retailers. - Organized cross-channel campaigns, including social media and collaborations with Polish influencers, increasing brand awareness. - Implemented communication scripts and a premium customer service, enhancing client loyalty. - Managed advertising campaigns and conducted market analysis, contributing to the achievement of key business metrics. - Developed effective advertising strategies, including a well-thought-out sales funnel, significantly improving the efficiency of marketing campaigns. - Successfully managed a $50,000 monthly advertising budget (Meta Ads), focused on increasing brand reach and awareness. At the beginning we had a $10k advertising budget. - Created high-quality advertising creatives using Canva, ensuring strong visual impact. - Wrote detailed technical briefs for designers, facilitating precise and timely task execution. - Crafted compelling ad copy. - Achieved a 20% increase in brand sales while simultaneously working on two projects: promoting a company in the B2B market and expanding a cosmetics brand in the Polish market.

- Developed and implemented online promotion strategies for diverse projects, including a medical startup in Canada and a recruitment website in Germany, tailored to the specifics of each industry and market. - Created and optimized Instagram pages for brands, designing content plans, visual identity, and engagement strategies, leading to increased followers and brand recognition. - Conducted detailed competitor analysis, identifying strengths and weaknesses, which allowed for the development of unique value propositions and effective market differentiation. - Launched targeted advertising campaigns on social media, achieving high ROI and meeting key performance indicators (KPIs) for each project. - Coordinated collaborations with bloggers and influencers, selecting relevant opinion leaders and managing partnerships, which boosted engagement and trust in the brands among target audiences. - Worked with projects in various markets, including the EU and Canada. - Experience in niches such as hotels, cosmetology, events, online language schools, SaaS (Canada), e-commerce (neon signs, flower bouquets), travel agencies, and more.

- Conducted extensive research on target markets to create relevant and highly focused content. - Produced engaging web and social media content. - Strategically optimized content for improved search engine visibility. - Maintained linguistic accuracy and correctness in all content.

· maintaining an Instagram page · analysis of social networks of similar organizations · creating graphics in Canva and Photoshop · writing engaging posts for Instagram

- Managed multi-platform ad campaigns (Google Ads, Facebook Ads). - Conducted data-driven optimizations through Google Analytics analysis. - Improved targeting with keyword analysis. - Demonstrated strong budget management for maximum ROI. - Created bilingual ads in Polish and English