Karthikeyan V M L

A second-generation entrepreneur having over 25 years of leadership experience in strategy, operations, and marketing in the kitchen appliances business with a proven track record of achieving business growth amidst a rapidly changing business ecosystem. Karthikeyan spearheads the Branding and Marketing division of Butterfly Gandhimathi Appliances Ltd. He plays a significant role in co-running the business along with his senior family members. He also heads Sivagurunathan Industries (Butterfly group) which is into packaging business and distribution of spares. Skilled in streamlining business units by designing SOPs, strengthening processes, and driving cost control, he has steered multiple initiatives at Butterfly to make it achieve the growth it has showcased in the past decade.