Karthik M.

Sr VP Sales & Marketing @ Vaishnavi Group

About

A Success Driven Sales and Marketing professional with 20+ years of experience in decisive roles across multiple geographies in India with a clear distinction of being an Enterprise Business Leader managing large teams for over a decade currently associated with Tata Realty. A turnaround specialist devising strategies for Sales / Marketing / Revenue Generation, Fund Raising, Valuations, Product Marketing (Business Development), and Financial Closures for Real Estate and Infrastructure sectors assisting both Domestic & International customers. Next-Gen Leader with an impressive track record of business growth, strong P&L, and enhanced organizational productivity and efficiency with a proven track record of consistently growing revenues and market share in a hyper-competitive market. Subject Matter Expert in formulating Sales Operations, Market Strategy, Marketing Management, Product Planning, and Business Development Strategy, penetrating new markets and major market expansion An expert in being a transformational change catalyst while building consensus on priorities with stakeholders of cross-functional teams. Well-versed in Managing CRM automation tools, sales training tools, and coaching tools that give an edge to close enterprise deals. Known for building, mentoring, and inspiring teams across professional disciplines and adept at transforming individual contributors into high-performing teams. Strongly governed by the “Customer First” mantra and has proven capabilities in evaluating projects, assessing competitive scenarios, and regulatory frameworks.

Country

India

City

Bengaluru

Industry

Real Estate

Skill

Digital Marketing, Media Planning, Advertising, Business Strategy, New Business Development, Team Leadership, Marketing Strategy, Team Management, CRM, E-commerce, Marketing Communications, Management, Sales, Social Media Marketing, Negotiation, Strategic Planning, Lead Generation, Online Advertising, Leadership, Marketing

Experience

Sr VP Sales & Marketing

Vaishnavi Group

2023-4 - Present · 3 yrs 6 mos

Bengaluru, Karnataka, India

Regional Head Marketing

Tata Realty And Infrastructure Ltd

2020-3 - 2023-4 · 3 yrs 2 mos

Bengaluru, Karnataka, India

Strategic Planning •Played an active role in business development, & participated in product planning for residential sales&commercial office leasing&advisory services •Provided effective solutions on projects including positioning, portfolio planning, innovation, segmentation, brand equity, brand architecture&communications development •Proven expertise in establishing the franchise plus model enabling clients/brands to expand their regional&national footprint Sales & Marketing | Business Development •As a Regional Head for Marketing/Sales Strategy/Channel Management handled Bengaluru/Cochin/Chennai regions for sales enhancement, brand positioning, pricing&inventory. •Worked as the mastermind for designing multiple Sales, Marketing strategies with the annual sales plan &product mix across regions •Spearheaded Sales Force Automation, with E2E support&visibility on lead management, including sales budgeting&forecasting. •Designed&implemented the data-driven method (Sales Probability Matrix) across projects®ions •Spearheaded the entire gamut of sales&marketing operations for residential, commercial properties, administering the brand development through ATL / BTL&PR activities Capital Forecasting | Brand Positioning •Streamlined the deals of media capital investments through underlying security instruments whilst managing the sourcing&restructuring of investments in the real estate sector •Managed the post-investment initiatives along with assets ensuring revenue realization through timely exit/sale of an asset P&L Management | Budget Planning •Surpassed the agreed targets on P&L ratios, market share, product mix, volume & value parameters •Exercised strict adherence to process & controls on expenses & overheads, ensuring optimal value& Enhanced ROIs’ People Management •Provided leadership and inspiration to the team to achieve individual and organizational drivers, monitored planning, execution& delivered maximum revenue potential