karoline ryll

* Graduate recruiting via telephone interviews * Preparation for recruiting events and fairs * Communication with career networks

* Responsibility of a broad product range in the fields of baby food, wet wipes, baby accessories and toys (private label brand babylove). Self-dependent product life-cycle management from developing a product idea to packaging and product launch. * self-dependent communication with suppliers, design agencies and internal departments * analysis of sales numbers and creation of performance reviews * planning and monitoring budget and expenses * preparation and implementation of a brand relaunch * market research and competitive analysis

Analysis and optimization of IT-based processes and controls

* Assistance in preparation and execution of product trainings for major retailers * Development and creation of a company-wide 'brand book'

International Marketing and Strategy * Strategic Brand Management * Corporate Brand Management and Reputation * Retail Management * Understanding Consumption * Marketing and Management Research Methods * Internet Marketing, Brands and Consumers