Karolina Sramkova

Organizational change programs and brand strategies leading to a purpose-driven culture, highly satisfied employees, growth of customer portfolio and business performance.

Reveal the brand's unique purpose to strengthen its uncompromising position in the marketplace and in the minds of clients. Ensure that all stakeholders are deeply engaged with the brand, while ensuring that the brand becomes an inseparable part of the company's DNA.

Managed the implementation of the brand strategy to ensure alignment with the company's new positioning for 20,000 employees across 50 countries. Developed and facilitated global cross-company, cross-regional, and cross-country team leadership and capability programs. Implemented change programs to seamlessly integrate the new brand purpose into the organization and drive behavioral change.

Leading organizational change and transformation initiatives, leadership development programs, and brand strategies for companies seeking to revolutionize their industries. Empowering companies to distinguish themselves with purposeful, customer-focused brands, engaged employees and superior performance.

A 3-month project to create and implement a global strategy implementation plan for HR, internal communications and strategy teams across 11 countries in APAC and Europe. Developed a comprehensive toolkit for these departments, defining a framework for integrating strategy and values into the employee lifecycle for 100,000 employees worldwide. Implemented a communications plan to align strategy communications with the company's new business model.

Led HR and 700 employees through the transition from start-up to corporate. Established a solid HR infrastructure that laid the foundation for sustainable growth. Combined employee engagement with a strong focus on embedding the brand's purpose, mission and values into the culture of the organization.

Brand positioning that resulted in the bank becoming the fastest growing, most preferred and admired brand in the Czech Republic within 3 years of its founding.

National and international marketing communication campaigns (7 countries) with focus on customer acquisition and ROI, contributing to customer portfolio growth.

General sales support to Sales department, including TV/print/CRM campaigns and events.

Marketing campaigns for the Czech and Slovak markets with focus on customer acquisition.

International Summer University Program: The course explores two new fronts in business administration: (1) business as an art form and (2) the role the arts play in place branding.

International Summer University Program: The course explores two new fronts in business administration: (1) human capital and organizational management and (2) the use of anthropological and ethnographical methodologies in organizations.

The Faculty of Multimedia Communications represents a unique type of higher education institution providing interdisciplinary education in media and communication studies, with visual arts and film.