karl lumsden

agency lead, google marketing solutions, ireland

About

"Do not wait to strike untill the iron is hot, but make it hot by striking"

Country

ireland

City

ireland

Industry

marketing and advertising

Skill

online advertising, google adwords, digital marketing, google analytics, ppc, marketing strategy, online marketing, social media marketing, advertising, sales, e commerce, sem, strategy, marketing communications, marketing, process improvement, teamwork, social media, analytics, account management, problem solving, women's issues, national association of professional women, women leaders, professional women, women's rights, pay per click

Experience

global ops and risk management

bny mellon

2010-7 - 2011-3 · 9 mos

Monitoring the release of sensitive information both internally and externally from the company. Remotley managed from America, I have developed strong self-motivation and teamwork skills with my colleagues...

brand development lead - uk and i market

google

2013-10 - 2014-7 · 10 mos

* Leading Brand Development in the UK & Irish market. * Successful on-boarding of large brands to Google * Working closely with these brands to develop a medium/long term strategic digital plan * Liaise with Agencies to achieve the best plan of action for their clients * Provide online spend analysis & insights vs offline spend * Maintain and strengthen relationships with large brand advertisers

sales account manager, google adwords uk and i

google

2011-2 - 2013-9 · 2 yrs 8 mos

* Working with our acquisitions team to welcome, and set-up new businesses on Google Adwords. * Liaising with Advertising agencies and end-clients alike to onboard new business to Google. * Consulting with advertisers in the UK & Irish Markets primarily dealing with Search, Display and YouTube advertising. * Management of a quarterly portfolio. * Building client relationships. * Meeting & exceeding targets and expectations quarter on quarter.

client support administrator

deutsche bank

2008-10 - 2009-8 · 11 mos

Euro Client Support for the Americas region and France. Following funds transfers and ensuring there completion and/or making necassary ammendments to a payment. Competencies learned include managing my work basket in an efficient and timely manner and also developing good time management as I had to work to various cut-off times in which payments had to be processed globally.

agency lead, google marketing solutions, ireland

google

2017-4 - Present · 9 yrs 6 mos

agency development manager, uk

google

2014-7 - 2017-3 · 2 yrs 9 mos

Google's mission is to organize the world‘s information and make it universally accessible and useful. Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven't changed: our dedication to our users and our belief in the possibilities of the Internet itself.

Education

dublin city university

marketing

2007-1 - 2010-1 · 3 yrs 1 mo

Received a 2.1 Honours degree (the second highest achievable in Ireland). Activities and Societies: Golf Society, DCU Gym, DCU G.A.A Society, Surf 'n' Sail Society, Entrepreneurial and Social Society