Karli Cheng
Deputy Chairman @ King Power Duty Free Co Ltd
About
Experienced Marketing Event Executive skilled in Event Management, Administrative Assistance, Customer Service and Social Media Marketing. Strong operations professional with a Bachelor of Commerce (B.Com.) focused in Service Marketing, Tourism & Hospitality and Management from University of New South Wales.
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Hong Kong SAR
Retail
Digital Strategy, Retail, Partner Relationship Management, Operations Management, Business Development, Corporate Communications, Budget Management, People Management, Leadership, Client Relations, Competent in Microsoft Office Suite, Competent in photoshop and illustrator, Event Management, Stakeholder Engagement, Customer Service, Administrative Assistants, Social Media Marketing, Teamwork, Social Media, Public Relations
Experience

Entrepreneur
Arte by Padaria
Sheung Wan, Hong Kong

Marketing Executive
Hong Kong
Support manager on prepare promotional material/gimmicks • Inventory management • Re-ordering Responsible for procurement/ finance operation • Quotation & PO arrangement • Shopping carts handling • Contract management • Good receipt and invoicing • WBS monitoring for the assigned brand(s) Departmental administration support • Stationary coordination • Milk bank maintenance • Market intelligent analysis Market intelligent analysis • Updating monthly birth rate & visitors data • Assist manager on generationg Nielsen report Marketing Program Management • Membership offer program maintenance & sourcing of new vendors • Routine membership newsletter content management • Birthday Party Sponsorship engement analysis Club Memebership Mobile App Development • Technical development with vendor on the groudworks of the App (wireframe, sitemap) • Pre-launch and Launching planning of the app

Assistant Buyer
Hong Kong
1. Review sales data/ report from different POS daily 2. Daily Communications with operation team and vendors to have an update picture 3. Communicate closely with warehouse on stock allocation 4. Plan stock and shipment allocation for different POS after reviewing stock status of each POS 5. Routinely update item masters/ JDE item master/ vendor master 6. Routinely update order record/ sent out PO/SO to vendors and customers 7. Monthly plan for promotions, arrangement for signage / lightbox / VM & other POS 8. Damage follow up such as from shipment arrival/ claims of damage delivered to different location a. Communicate closely with related departments (accounting/ finance/ warehouse) in the process of handling damage claims or original short pack 9. Work closely with senior buyer on order projection base on sales data received and feedback from operation team a. Assist in monthly re-order plan based order lead time of individual brands and the production lead time of individual products 10. Attend trade shows and industry events with Senior buyer 11. Arrange monthly shop visits/ competitive price checking and market survey 12. Arrange for vendor/ brand training for new products and for sales techniques a. Include product introduction/ brand introduction 13. Occasionally assist in operation team as front line staff a. To gain a better picture of the retail environment b. To ease the work load of fellow colleague when there is short on staff

Liaison Officer
InterCommerce Retail (Japan)
Hong Kong
Co-ordinate between Japan office and Hong Kong office in arranging meetings and sharing of information including documentations and filing. Set-up venue for meeting, printing related documentation and creating PowerPoint (if necessary) Relaying messages between the offices in forms of emails Attend tradeshows in Japan with department head, include arrange for accommodation, transportation and flights, schedule meetings with local team/ new vendors/ suppliers Educate and be updated with the trend in Japan in fields of general merchandise (accessories and food)

Event Assistant
China National Tourist Office
Adminstrative support to ensure the event details are follow through. Communicate with invited guests and assist in any problems associated with the event as well as visa issues. Design invitations, backdrop and other printed materials.

Social Media and Marketing Executive Member- Volunteer
A Common Thought
A.C.T is a not for profit organisation formed to raise awareness for the disadvantage and urge young people to take action. Major role is managing and updating the database as well as analysing and monitoring marketing campaigns on social media platforms to induce awareness and promote theorganisation. Working in a team environment to liaise and acquire sponsorships and organising fundraising activities.

Marketing Co-ordinator
Silk and Cookies Intimate Apparel
Created and implemented major marketing campaigns on social media platforms to increase exposure and coordinate with webpage designer to induce the urge for purchase and increase subscription from 20 to 30. Coordinated and organised with models and photographer to produce 80 new shots for the webpage and social media to aid the success of the new product launch.

Marketing Consultant
Australia Travel Marketing
Bondi Junction
An entry level position which provided the company insights into the Chinese market and porivded asistance in setting up the new travel products for the expanding markets.

Customer Service Executive
SkyCity Nine Egales Golf Course Hong Kong
Karli Cheng's Contact Information
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