karlee aitken

director at the brand hierarchy director

Country

australia

City

perth

Industry

commercial real estate

Skill

advertising, marketing strategy, marketing, marketing communications, marketing management, social media marketing, email marketing, digital marketing, direct marketing, online marketing, strategy, event management, brand development, new business development, negotiation, public relations, market research, brand management, online advertising, social media, strategic planning, business planning, shopping centers, business development, contract negotiation, corporate communications, budgets, business strategy, property management, team leadership, real estate, corporate real estate, property

Experience

marketing manager centro galleria

centro properties group

2010-1 - 2013-8 · 3 yrs 8 mos

As the Marketing Manager of Centro Galleria I was responsible for the rebrand of Centro's largest asset and the introduction of their first social media platform. The focus of the role was to create a multi-channel marketing strategy to position the centre within its demographic, utilising traditional and digital media, while working with retailers to create marketing strategies to produce retailer sales growth.

assistant marketing manager

centro properties group

2009-3 - 2010-1 · 11 mos

marketing assistant

the globe advertising and design

2008-1 - 2009-1 · 1 yr 1 mo

director

the brand hierarchy

2013-8 - Present · 13 yrs 2 mos

With several years experience in Retail Marketing with Centro Properties Group, the National Property Council recognition of re-brands, National Shopping Centre Awards for Sales strategies and campaigns and leading the National Social Media strategy, I founded The Brand Hierarchy to develop businesses and connect them with their customers through multi channel strategies. The Brand Hierarchy is an innovative marketing agency, working and collaborating with businesses to achieve sustainable growth. As the Director of the company, I am the primary strategist for The Brand Hierarchy whilst continuing to cultivate client relationships and brands.