karla vallejo-puchahes

* Responsible for coordinating all creation, design and communication of Sport Chalet visual merchandising materials including: visual directives, floorset packets, and training guides * Developing and setting visual merchandising directive standards and brand direction as they pertain to current trend as well as the Sport Chalet brand image * Working directly with Buying Teams to align visual merchandising strategy with Sport Chalet business initiatives * Partnering and communicating with Operations Teams to ensure proper executions at the field level and to evaluate deficiencies * Conducting regular store visits to provide visual support and training to in store staff and district managers * Working directly with Marketing team on new core and seasonal signage creation and in store roll out * Working directly with vendors to coordinate new launch programs including: fixture packages, graphic installations, product launches, and in store events * Creating visual roll out calendars for: corporate visual team and Sport Chalet stores

* Responsible for visual presentation in al Silver Jeans Co. globally branded environments including: * Retail Stores: led all new store openings in 2013, responsible for floor layout, in store set-up, mannequin styling, and signage. * Showrooms: created seasonal visual merchandising directives for al wholesale showrooms. Facilitated seasonal signage and marketing rol out * for al sales regions. Coordinated and executed re-models in LA and NYC showrooms. * Trade Shows: responsible for the design, creation and set-up of al trade show booths globaly. * E-Commerce: fit and styled models for product photo shoots. Images captured were used on the company website, distributor websites, and * to create marketing materials. Also responsible for updating and maintaining wardrobe closet. * AD Campaigns: pre-selected seasonal looks, styled and fit models, and created shot lists. * Maintained quarterly budgets for: travel, trade shows, showrooms, and retail store updates.

* Oversaw the implementation of all visual presentation: floor-sets, windows, mannequins, signage, and sales events * Generated and analyzed Field Merchandise Reports applying such information to affect future business planning and sales growth * Managed effective and efficient handling of all merchandise from shipment receipt, processing, merchandising floor sets and replenishment systems * Managed, hired and trained all visual and logistics teams * Assisted with new store openings and re-models in the LA area

* Responsible for maintaining Max Mara company visual standards throughout assigned territory: Costa Mesa, San Diego, Palo Alto, and Seattle. * Traveled to each location on a weekly/monthly basis to rol out new colections, instal new window presentations, and re-work seling floor. * Implemented seasonal window and prop installations. * Submitted store visit photos and re-caps including recommendations on stock levels and replenishment needs. * Trained in store and corporate staf on visual presentation standards and product knowledge. * KARLA * VALLEJO * PUCHAHES * Visual Merchandising and * Brand Marketing Manager * Los Angeles, CA 90012 * karlavallejopuchahes@gmail.com * linkedin.com/in/karlavallejopuchahes/ * 909) 896-6269

* Executed all company merchandise directives: floor sets: apparel & accessory, windows, mannequins, promotions, and sales events * Forecasted the business to maximize profitability, communicated key merchandising initiatives, events, product information and other merchandising and presentation objectives in order to achieve sales goals * Attended corporate floor sets and 30 new store openings, and re-models through out the US * District Visual Trainer: trained all new employees on company visual merchandising standards, conducted store visits and submitted visit re-caps to Field Visual Merchandiser ; * Managed, hired, and trained all visual and logistics teams ;

Activities and Societies: AMM Fashion Design & Merchandise Group

Showroom Assistant at the New Mart, Los Angeles March-August 2004 -Retailing Intern at Trina Turk May-August 2004 -Graduated with a 3.0 GPA Activities and Societies: Member of AMM Apparel Merchandising & Management FBI (Fashion Business Incorporated) Member