Karla Fritzen

Karla Fritzen

Head de Pessoas e Cultura | Gerente de Gente & Gestão | Gestão de DHO | Gestão de RH | Coaching Executivo Empresarial @ Häfele Brasil

About

Throughout my career, I have worked in companies from various industries, leading teams and projects with the goal of delivering significant results and transforming the organizations I have been part of. My journey is marked by the implementation of initiatives that strengthen organizational climate, enhance internal communication, and structure strategic processes, such as competency-based performance evaluations. I have developed and implemented Human Resources departments, led teams, and driven strategic projects that elevated the maturity of people management. I have a strong background in improving HR subsystems, defining and monitoring KPIs, Talent Acquisition, and Team Performance Management, along with active participation in client-facing areas. My experience also includes leading high-impact strategic projects such as defining Organizational Values, developing HR Policies, strengthening Employer Branding, implementing Codes of Conduct and Compliance programs, Budget Management, and structuring Compensation and Benefits frameworks — always aligned with the company’s strategy and market best practices. I have led cultural transformation projects in various organizational contexts, from establishing People & Culture departments to transitioning family-owned businesses to professional, market-oriented models. I have also managed the integration of distinct organizational cultures, such as Brazilian and Catalan, while supporting leaders in adapting and effectively communicating their leadership styles. My approach is data-driven, focused on KPIs, process management, and continuous improvement. I align HR processes with business objectives, structuring policies, KPIs, and effective compensation models. With a focus on cultural change and organizational integration, I support leadership to ensure consistency between people management and business sustainability. I believe in empowering leaders and actively involve them in the design of HR projects, fostering a sense of ownership and engagement in the implementation and maintenance of initiatives. I am a lifelong learner with a strong background in Coaching and Human Behavior. I hold an international certification in Co-Active Coaching from CTI (USA) and an Executive and Business Coaching certification from ABRACEM. Additionally, I am a specialist in Transactional Analysis from UNAT, deepening my understanding of human behavior to more effectively support personal and professional development.

Country

Brazil

City

Curitiba

Industry

Human Resources

Skill

Sustentabilidade da Gestão, Desenvolvimento com propósito, Adaptabilidade Organizacional, Cultura de Aprendizado Continuo, Tomada de decisão baseada em dados, Escuta ativa, Mentalidade de Crescimento, Visão Sistêmica, Protagonismo, Liderança Humanizada, Business Partner Estratégico, Analise Transacional, Employer Branding, Gestão de desempenho, Endomarketing, Clima Organizacional, Atração e Retenção de Talentos, People Analytics, Employee Experience, Gestão de mudanças

Experience

Häfele Brasil

HR Manager

Häfele Brasil

LinkedIn
2025-12 - Present · 10 mos

Piraquara, Paraná, Brasil

Plenun Desenvolvimento de Pessoas

Coach e Mentoria

Plenun Desenvolvimento de Pessoas

2017-1 - Present · 9 yrs 9 mos

Curitiba e Região, Brasil

Consultant specialized in Human and Organizational Development, with strategic expertise across all HR subsystems, providing support and mentorship to HR managers and professionals. Main Activities and Projects: • Strategic HR consulting, conducting organizational diagnostics and proposing improvements across all subsystems: Recruitment & Selection, Payroll, Training & Development, Compensation & Benefits, Performance Evaluation, Labor Relations, and Occupational Health and Safety (SESMT). • Mentorship for HR managers and professionals, supporting the development of technical and behavioral competencies while promoting continuous improvement in people management processes. • Executive and Leadership Coaching programs, focused on developing strategic skills, emotional intelligence, and aligning organizational and individual goals. • Support for executives and leaders in decision-making, change management, assertive communication, and strengthening organizational culture. • Development of customized solutions, including learning paths, onboarding programs, and employer branding initiatives. • Consulting project management, encompassing client prospecting, proposal development, negotiations, and budget control. Key Achievements: • Significant improvement in leadership performance within client organizations, focusing on strategic decision-making, team management, and effective communication.

Gobrax

People and Culture Manager

Gobrax

LinkedIn
2022-2 - 2024-10 · 2 yrs 9 mos

Curitiba, Paraná, Brasil

•Structuring and designing the entire People and Culture area and its subsystems. •Prospecting for new talents aligned with the company's values. •R&S process design and tools development. •One-on-one tool design. •Mapping of needs for improvements in internal communication and implementation of actions. •Elaboration of the Internal Corporate and Individual Integration Program. •Organization of the Personnel Department, benefits, CLT and PJ contracts, commissions, among others.

Labtest Diagnóstica S.A.

Human Resources Manager

Labtest Diagnóstica S.A.

LinkedIn
2012-1 - 2015-8 · 3 yrs 8 mos

Lagoa Santa, MG, Brazil

•Management of Human Resources and its subsystems. •Development and implementation of the Code of Conduct with the involvement of all directors and managers, aligned to the anti-corruption law. •Development, implementation and introduction of HR policies. •Implementation, monitoring and reporting of HR indicators. •Management of internal communication, with the implementation of actions such as: “Good Morning” and indicators, e-mail marketing, newspaper, and others. •Development and implementation of the Performance Competency Assessment tool. •Development and implementation of the Training and Development process. •Development and implementation at all levels of the Management and control of the budgets for the HR areas. •Development of the Profit-Sharing Participation Program tool. •Managing the maintenance of HR procedures that are part of the company's Quality Management System. Main Achievements •Improvement in the work environment by 6.5 percentage points (69.9% to 76.4%) in just 18 months, with the design and system implementation to present the results of work environment research, promote the involvement of staff and managers in the implementation of action plans. •Achieved an excellent HR work environment, with 87.9% satisfaction results in 2012 and 92.5% in 2014, making the HR area with the best work environment at the company in both surveys. •Restructuring of Human Resources, with actions such as: improvement in the processes of internal communication, recruitment and selection, creation of the training area, using internal talents to introduce knowledge, accelerating the learning curve for employees and reducing the need for funding for external training. •Creation of campaigns to strengthen the company's values. •Development and implementation of the Performance Competency Assessment tool. •The excellent result of labor liabilities maintenance: no labor claims in the company in 3½ years of management.

Antex Ltda

HR Supervisor

Antex Ltda

2002-12 - 2011-6 · 8 yrs 7 mos

Fazenda Rio Grande, PR, Brazil

• Management of the Human Resources area and its subsystems: T&D, Positions and Salaries, Compensation and Benefits, R&S, Communication, SESMT, Payroll. Management of a team of direct and indirect professionals. • HR Policies and Standards: Development and implementation of internal policies and standards. • Performance: Implementation and monitoring of Performance Evaluation. • T&D: Survey of Training and Development needs, preparation of the Annual Program, facilitation of behavioral training in teams, and preparation of didactic material for conducting technical training. • Union / Labor Relations: Conducting collective bargaining processes with union entities, together with an external legal team, to conclude collective labor agreements. Monitoring of labor disputes, providing all necessary information for defense. • Preparation and implementation of the PPR - Profit Sharing Award. • Health at work: Implementation and monitoring of Labor Exercise and Ergonomics Program carried out by the company's physiotherapy. Highlighted Results: • Development of the Performance Analysis Tool and Work Environment. • Structuring of the area and of the processes of Human Resources and Health and Safety, inclusion of people in the Handicapped Program and Apprentice Program. • Reduced absenteeism by INSS with the implementation of the Ergonomics Program.

Gritsch Logística

RH Supervisor

Gritsch Logística

LinkedIn
1994-4 - 2002-12 · 8 yrs 9 mos

Curitiba, Brazil

• DP: Payroll, Benefits and Recruitment and Selection management and supervision. • HR Policies and Standards: Development and implementation of internal policies and standards. • Union / Labor Relations: Conducting collective bargaining processes with the union entities of each branch, together with the legal team, to conclude collective labor agreements. • Litigation: Monitoring of labor lawsuits. • Advising subsidiaries on people development. Highlighted Results: • Software Deployment of Ruby Senior Systems. • Improved DP processes, ultimately reducing errors in the payroll.

Education

FAE Centro Universitário

FAE Centro Universitário

LinkedIn
2004 - 2005 · 1 yr
Faculdade FESP

Faculdade FESP

LinkedIn

University Graduate

1999 - 2002 · 3 yrs

Karla Fritzen's Contact Information

Email

******@***.com

Phone

(**) *** ****

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