Markus Karjalainen

Growth & Lifecycle Marketing @ Four Sigmatic

About

DTC-focused CPG founder with deep expertise in brand and performance marketing. I’ve profitably managed multi-million dollar ad budgets, scaled subscription businesses to 8-figure annual revenue, and built and led high-performing growth teams. Avid cyclist. Espresso devotee.

Country

United States

City

New York City Metropolitan Area

Industry

Health, Wellness & Fitness

Skill

Entrepreneurship, Digital Marketing, Marketing Strategy, Social Media Marketing, Photography, Graphic Design, Social Media, Advertising, Online Marketing, User Experience, Marketing Communications, Blogging, Brand Development, Digital Media, Business Strategy, Web Design, Product Development, User Interface Design, Creative Strategy, Brand Management

Experience

Growth & Lifecycle Marketing

Four Sigmatic

2024-5 - Present · 2 yrs 5 mos

New York, United States

Co-Founder

CPG Fast Track

2024-1 - Present · 2 yrs 9 mos

New York City Metropolitan Area

The private community for CPG founders and operators that accelerates your growth without noise, dilution, or generic advice.

Chief Marketing Officer

Elo Health

2023-4 - 2024-4 · 1 yr 1 mo

San Francisco Bay Area

Chief Brand Officer / Founding Team

Four Sigmatic

2020 - 2023-4 · 3 yrs

New York, United States

Board Member

Four Sigmatic

2016 - 2023 · 7 yrs

Chief Marketing Officer / Founding Team

Four Sigmatic

2012 - 2020 · 8 yrs

New York, United States

With the other Finnish founders, we grew Four Sigmatic from an unknown Nordic company to a US category leader in functional mushrooms and adaptogens. 13 years and +200 million cups of mushrooms later, Four Sigmatic products are carried by thousands of retailers such as Whole Foods Market, Walmart, and Target (Top 10 Natural Coffee Brand and Top 20 Protein Brand on SPINS). The products also regularly rank as one of the top-selling coffees on Amazon, and the company was one of the first brands to grow, mostly with podcast marketing (incl. Tim Ferriss and Joe Rogan).

Management Consultant

Yuman

2011-1 - 2012-5 · 1 yr 5 mos

Paris, Île-de-France, France

Organized seminars using collective intelligence tools in order to transform culture, accelerate business strategy, implement and manage innovation. Working as integral member of Yuman team with Executive Committees of large international organizations (Alcan, Bull, Hermes, GrDF, Orange, PSA Peugeot Citroën, Société Générale, Veolia) in France, UK, Brazil and Italy. Created facilitation tool for Yuman / “Future Now” to help top managers identify leading trends of change and to develop future scenarios. This tool has been used by over 3000 top managers. has been translated in 4 languages, and is in the process of being copyrighted.

Photographer

Markus Karjalainen

2006-9 - 2010-12 · 4 yrs 4 mos

Helsinki, Uusimaa, Finland

Clients: European Commission, Felt Bicycle, Flow Drinks, Garmin, Royal Netherlands Academy of Arts and Sciences Exhibition: Landscapes of Madness June 2012 - September 2012. Centro de Bellas Artes, Parque Fundadora, Monterrey, Mexico Landscapes of Madness October 2011 - January 2012, Aboa Vetus & Ars Nova, Turku, Finland Project Road Dream 2010 : Created in-depth photographic documentary: 4 cyclists biking from Finland to Greece’s Olympia in 45 days. Planned and executed a social media strategy. Obtained press coverage resulting in 18 in-depth interviews in Finland, weekly radio show plus 9 radio and 5 TV interviews internationally. Gained 1700 Facebook followers, 20 000 Youtube views and 70 000 Flickr views.