Karissa Kwan

• Began entrepreneurial journey in middle school, dropshipping and reselling new and gently used clothing. • Leveraged social media platforms like Facebook and Instagram to build a loyal customer base. • Grew into a top seller on Poshmark and Depop, achieving significant sales volume and a strong following. • Developed expertise in identifying market trends, curating inventory, and engaging with a diverse audience. • Expanded the business to in-person marketplaces, curating women’s clothing collections for events like Silverlake Flea and Wellness Wednesday at Loyola Marymount University. • Built a sustainable resale model centered on circular fashion, combining creativity with a deep understanding of both vintage and contemporary brands.

• Founding GTM responsible for building outbound and pipeline generation from the ground up • Partner closely with founders to develop go-to-market strategy and early sales processes • Identify and refine ideal customer profiles (ICP) through market research and live prospect feedback • Execute multi-channel outbound campaigns across email, LinkedIn, and calls • Book and qualify meetings with high-intent prospects and target accounts • Spearheaded marketing events and marketing material • Test, iterate, and refine messaging based on real-time prospect responses • Contribute to sales tooling and onboarding, CRM setup, and repeatable outbound workflows • Provide continuous feedback between sales, product, and marketing to support early-stage growth

• Achieved 350% and 262.5% quota attainment in peak months after ramp, with consistent over-quota performance across consecutive months • Supported 4 Account Executives and 1 Regional Director simultaneously, owning pipeline generation across multiple territories • Led outbound and pipeline creation for the West Coast during early team ramp, then transitioned to East Coast coverage once new AEs were fully onboarded • Generated pipeline through in-person prospecting at U.S. and European trade shows, converting live conversations into qualified opportunities • Trusted to manage territory-level strategy and AE alignment during periods of rapid GTM scaling

• Prospected, qualified, and generated new business opportunities to drive growth and expand Gigamon's customer base. • Developed and nurtured relationships with key decision-makers and stakeholders across various industries. • Contributed to Gigamon’s mission of helping organizations secure hybrid multi-cloud environments, optimize network traffic, and enhance cybersecurity. • Supported customers in achieving compliance, managing business risk, and reducing tool costs and complexity with Gigamon’s Deep Observability Pipeline.

Delta Sigma Pi is a professional fraternity organized to foster the study of business in universities; to encourage scholarship, social activity and the association of students for their mutual advancement by research and practice; to promote closer affiliation between the commercial world and students of commerce, and to further a higher standard of commercial ethics and culture and the civic and commercial welfare of the community.

• Developed and implemented Python scripts for data scraping, automating data collection processes and improving efficiency. • Optimized data processing pipelines for ETL (Extract, Transform, Load) operations, improving data quality and accuracy. • Participated in project planning and execution, contributing technical expertise to achieve project milestones and deliverables.

• Secured press coverage in major publications such as The New York Times, Bloomberg, and The New Yorker by leveraging strategic cold calling, targeted emails, and personalized outreach, achieving high-impact media exposure with no allocated budget. • Increased revenue by building and nurturing client relationships, surpassing quarterly sales goals by 20% through customized account strategies and dedicated client interactions. • Conducted 20-40 cold calls and 25-50 targeted cold emails weekly to generate leads and foster new client relationships.

• Monitored sales activities to ensure that customers received satisfactory services and quality goods • Created a positive atmosphere for clientele, responding to customer inquiries and complaints • Monitored, directed and prioritized all store front end activities in a fast paced environment • Consistently exceeded individual sales target, maintaining pipeline of ~$1000 per hour • Nurtured partnerships with celebrity patrons Jocelyn Chew and Hailey Baldwin

• Sole person to work entire holiday season, spearheading the completion of sales goals while remaining under-budget

Significant Coursework: Business Information Systems, Business Law, Business Communications, Managerial Accounting, Financial Accounting, Micro Economics, Macro Economics, Public Speaking, Interpersonal Communication, Sociology, Philosophy