Karishma Somaia

PDC Brands is one of the fastest growing beauty companies in the world. With a portfolio of category-leading brands across cosmetics, hair, fragrance, wellness, and bath we are available in over 60 countries across the globe. We are dedicated and focused on delivering exceptional products at affordable prices enabling the world to look and feel beautiful. Here in the UK, our portfolio includes market-leading brands: Eylure Elegant Touch Salon System Cantu Dr Teals

Face-Lace is a high-end luxury beauty company founded by celebrity makeup artist Phyllis Cohen creating face decals and self-adhesive makeup stickers allowing customers to create incredible makeup looks in just minutes! Face-Lace has had clients such as Lady Gaga, Adam Lambert, and Rita Ora. Product sourcing, procurement, and supplier negotiations, achieving an 18% cost reduction on key materials. Managed purchase orders, inventory, and quality control, ensuring efficiency in B2C and B2B fulfillment. Supported product development and launches, while overseeing freelancers and production timelines. Assisted with trademarks & design protection, safeguarding brand assets.

Provided administrative support to the CEO and team, assisting in event logistics for London Fashion Week & trade shows. Managed the company’s social media presence, increasing engagement by 60%. Oversaw order fulfillment, inventory tracking, and B2B/B2C operations.

Assisted in e-commerce product listings, stock updates, and visual merchandising to enhance online sales.

I began my career as a makeup artist, driven by my passion for beauty and inclusivity. Recognizing a gap in the market for darker skin tones, I launched a personal makeup shopping service, helping clients find the best products tailored to their needs. Through this, I built strong relationships with brands, driving customer engagement and sales, which enabled me to negotiate exclusive discounts—a key incentive for my clients. Makeup clients include: - London Fashion Week 2013 - 2016 Shortcuts Ltd - Barnardo's - Lypsso - Afro Model Show - Vintage Magazine - Afro Zumba Production Bridal (Asian and Western)

Supported a US-based cosmetics brand during its London pop-ups and trade shows, serving as the primary UK sales assistant. Delivered live product demonstrations and provided expert customer guidance, contributing to increased sales and brand visibility at events.

Handled client correspondence and stakeholder communication, maintaining a 70% retention rate. Assisted with business reports, process improvements, and cost reduction strategies, saving 6% annually on office supplies.

Assistant to the events coordinator for the annual food awards held in Mayfair which celebrates and recognizes the significant achievements of ethnic food product ranges. Responsible for providing administrative and logistical support for various event organization aspects as well as making sure the event ran smoothly on the night.

Developed Skills in event planning, Logistics, marketing, and brand management. part of a 5 person team, we did a winning event proposal in a university competition for Barnardo’s charity. Out of multiple teams, our proposal was selected, and we successfully organized the event, doubling the initial £400 budget raising £800