karisa goodell

* Responsible for the original design of our corporate website. * Designed our original corporate web strategy. Identified three consumer segments, and then customized each experience. Today, the site provides self-service options & data reporting to 500K customers, 10K dealers, and 100s of investors. * Illustrated all graphic assets, including icons, banners, and other web slices. * Designed the customer statement and dealer rate sheet. Created designs for business cards, promotional items, and all other marketing materials.

* Developed and managed the feature backlog for all development efforts affecting originations. Sized hundreds of IT requests against 5 corporate goals. * Managed the * Sales Caddy * product - a home-grown CRM. Empowered the sales force to build and manage an additional 5,000 new dealer relationships. * Managed the * AIM * product - a home-grown portfolio management tool. Empowered the sales team to originate a balanced $300M portfolio per month. * Led ad-hoc product enhancement projects through the SDLC. Listened to users, identified business goals, gathered business requirements, researched technical considerations, designed a solution, coordinated development, and facilitated testing.

* Managed business development projects that fueled an 1100% increase in annual loan originations (from $300M to $3.6B) from 2012-2014. * Partnered with executive management to design, develop, and support an alliance partnership program for the top 50 mega dealerships in the nation. * Managed product enhancement backlog for originations. Measured hundreds of IT requests against 5 corporate goals. Partnered with VPs from the business to quantify the estimated impact. Partnered with IT to classify the estimated work effort. * Worked with the ITA marketing firm to develop a dealer loyalty program for 10K dealerships across the country. Educated sales teams about the program. * Leveraged a background in graphic design to beautify stunning, professional presentations for strategic investors and other corporate partners. * Planned the annual President * s Club trip. Invited top performing partners.

* Extracted actionable insights from internal & external loan originations data. * Conducted competitive analysis. Benchmarked the company against its peers and suggested alterations to their product offering & pricing strategy. * Designed and implemented a sales compensation model & President * s Club qualification program. * Managed the design & execution of several marketing plans that effectively increased profitability, deepened penetration, and shifted mix of business. * Managed the design & execution of several marketing plans that effectively increased profitability, deepened penetration, and shifted mix of business.

* Partnered with executives and departmental VPs to define each program * s objective & measure for success. Drove progress, mitigated risks, and ensured results. * Led a companywide process reengineering program. Identified 20 actionable opportunities. Conducted an in-depth cost benefit analysis for each opportunity. * Defined new SDLC processes for internal development. Trained 40+ users. * Managed the implementation of Planview - a cloud-based resource management tool. * Championed the definition of a predictive analytics strategy. Managed the ongoing statistical evaluation of new collection strategies.