karis avillano

About

I'm a writer / producer content, with 9+ years experience in B2B/ B2C, dealing with hard and soft sell communication approach, own brand positioning, online, offline and internal communication, rebranding campaigns, product descriptions, video scripts, commercial scripts, copywriting and revision. With 3 promotions, 3 certificates and 1 international award. Advanced level in English, intermediate in Spanish and lots of courses related to the Communication field of knowledge. I persued my postgraduation studies at Mackenzie University (SP, 2010), on Discourse Analysis. My graduation was performed by the same Institution, on Advertising (2005). KEYWORDS: Content production; Trends; Researching. GENERAL QUALIFICATIONS: Clear, persuasive and compelling writing; Development of marketing campaigns (copy / creative concepts); Proofreading of spelling and grammar; Drive constant voice, grammar, format, diction, etc. across all text; Team player with strong communication and problem solving skills.

Country

canada

City

toronto

Industry

music

Skill

proofreading, web content, customer service, design thinking, branding experience, trend researching, digital trends, online marketing, creative writing, information architecture, persuasion, seo, grammar, social media marketing, blogging, email marketing, social media, piano playing, jazz piano, performance improvement, social responsibility, portuguese, user experience, interactive media, seo copywriting, copywriting, internal communications, advertising, digital marketing, business strategy, microsoft office, video, writing

Experience

tv production trainee

universidade presbiteriana mackenzie

2006-1 - 2006-10 · 10 mos

market research trainee

creci conselho regional de corretores de imóveis

2003-10 - 2005-1 · 1 yr 4 mos

Research approach and frequent contact with a press agency routine: preparation of agenda, pre-selection of clipping, corporate stance and interpersonal relationship.

content producer and writer

staples

2005-2 - 2014-1 · 9 yrs

* Monitoring of creative staff * Mountly reports to the Brand Team (US) * Adequacy of tone and style (semantic aspects, enunciative and discursive) * Grammar review and copywriting * Multichannel analysis of discourse: pictorial signs, contextual and stylistic * Branding approach for the products: launch, usability and differentials * Web description optimization (tags, meta tags) * SEO techniques for written content * Tutorial guides, training and sales scripts * video scripts * Social media content producing, planning, engagement and monitoring * Internal commmunication channel * IVRs, spots, testimonials and radio spots (Staples * HP * International Paper).