Karina Shlyk

As a Chief Business Development Officer, I focus on driving product-market fit and scaling our card solutions within the dynamic crypto and fintech ecosystem. My role combines strategic vision with hands-on execution across both product and business development: - Shaping and refining the product to achieve strong Product-Market Fit. - Building and leading the sales function from the ground up, structuring processes and establishing multi-channel strategies - Developing and managing partnerships that expand our ecosystem and strengthen market presence. - Identifying growth opportunities, gathering client feedback, and transforming it into actionable product improvements. - Driving adoption of our card-based solutions in crypto and fintech, helping users and partners unlock new payment and transaction possibilities. - Building scalable products and meaningful partnerships that accelerate innovation at the intersection of finance and crypto.

Passionate about building strong, future-proof payment infrastructures that help merchants enter new markets, reduce complexity, and maximize performance. As an Operational Director in an international Payment Service Provider, I drive the full cycle of building and scaling payment operations across global markets. My role covers: - Designing and implementing operational processes to ensure efficiency and scalability. - Expanding and integrating new local and international payment methods into our ecosystem. - Delivering these solutions to merchants via our all-in-one API, giving them seamless access to diverse payment methods worldwide. - Optimizing payment flows to improve turnover and revenue, conversion rates and merchant satisfaction. - Bridging product, operations, and business needs to strengthen our position as a reliable fintech partner.